Category: News & Updates

The South African Plastics Pact collaboration involving some of South Africa’s largest retailers and brands is driving strong progress in eliminating plastic waste. According to the initiative’s annual report, 34.7 million ‘problematic or unnecessary’ plastic items were diverted from landfills between 2021 and 2022.

The SA Plastics Pact is part of a combined global network of 14 Pacts, spearheaded by the Ellen MacArthur Foundation and Wrap, a climate action NGO working around the globe. It is a collaboration of organisations, representing key role players across the plastic packaging value chain, working towards a South African-specific circular economy for plastics in the country.

The initiative is driven to achieve four circular economy goals for plastic packaging by 2025:

• Taking action on problematic and unnecessary packaging.
• Ensuring 100% of plastic packaging is reusable, recyclable or compostable.
• Establishing a minimum 70% effective recycling rate.
• Ensuring an average of 30% recycled content across all members’ plastic packaging.

The 43 SA Plastics Pact members include retailers such as Woolworths, Spar, Clicks and Pick n Pay as well as brand owners Coca-Cola Beverages South Africa, PepsiCo and Tiger Brands, working with businesses, government, Producer Responsibility Organisations (PROs) and NGOs to tackle plastics waste and pollution at its source.

Problematic and unnecessary plastic items

In South Africa, around 2.4 million tonnes of plastic waste are generated annually, equivalent to 41kg per capita per year – far above the 29kg per capita per year global average. Just 14% is recycled, and on average, every citizen leaks at least 1.4kg of plastic to the environment every year.

A significant contributor to the mountains of plastic waste in South Africa’s landfills and environment is what is called ‘problematic or unnecessary’ plastic packaging items. These are items that cannot be reused, recycled or composted, which contain or require hazardous chemicals in production, or which hinder or disrupt the recyclability of other items.

Because many of these items are small and can’t or won’t be collected for recycling, they are highly likely to end up as waste in the environment. Taking action in removing these items altogether forms target 1 of the SA Plastics Pact.

The SA Plastics Pact has identified and published a list of ‘problematic or unnecessary’ plastic items which members have begun to phase out.

12 problematic/unnecessary plastic items:

1. PET and PVC shrink sleeves on PET beverage bottles
2. Thin (barrier) bags at tills
3. Oxo-degradable plastics
4. PVC bottles, pallet wrap and labels
5. Plastic stickers on fruit and vegetables
6. Thin filmed barrier bags for fruit and vegetables (50% reduction)
7. Plastic straws
8. Plastic stirrers
9. Single-use plastic picnic cutlery and plastic plates and bowls
10. Cotton buds with plastic stems
11. Plastic lollipop sticks
12. Plastic microbeads in cosmetics

Out of the 96.3 million problematic or unnecessary items sold or distributed by SA Plastics Pact members in 2021, the biggest problems were (and remain) PET/PVC shrink sleeves on PET bottles, which contributed 475 tonnes, as well as the thin lightweight barrier bags at tills. PET/PVC shrink sleeves discolour and disrupt the recycling of rigid PET bottles, which otherwise has one of the highest recycling rates in the country whilst barrier bags represent one of the highest number of items reported, despite not being recycled and highly littered.

Encouraging progress

The SA Plastics Pact has made progress in achieving its top priority, as detailed in its most recent annual report. One of the highlights from the 2021/2022 report is that “34.7 million fewer problematic or unnecessary items were sold/distributed by members in 2021″.

This is the result of a variety of strategies implemented by members including, for example, the introduction of paper stems and sticks for earbuds and lollipop sticks; and the removal, altogether, of plastic straws, plastic stirrers and plastic stickers.

In addition, with regard to the top two problematic items, around 3.2 million PET/PVC shrink sleeves on PET beverage bottles were removed by the end of 2021; while 19.3 million barrier bags at tills were removed during 2022.

Waste reduction efforts

Among the waste reduction efforts among members, Pick n Pay entirely removed plastic barrier bags at till points, which accounts for 21% of barrier bags in stores. Similarly, Clicks has reduced PET/PVC labels on PET bottles, selling just 0.13 tonnes in 2021 compared to 1.44 tonnes in 2020.

In addition, some members are currently looking at reuse-refill dispensing solutions to eliminate on-the-go packaging. Some examples include the Sonke Pilot Project with Unilever involving refills for Sunlight Liquid and Unilever developing a partnership with Triple Shine for refills in spaza shops. A pilot project with V&A Waterfront has led to a ‘rent-a-reusable cup’ deposit-return system for beverages at the Oranjezicht City Farm Market in Cape Town.

Consumers are urged to contribute towards this progress by familiarising themselves with the ‘problematic and unnecessary’ plastic items, avoiding their use, and ensuring they don’t end up as litter or in a landfill.

How to spot problematic/unnecessary plastic items:

• Cannot be reused, recycled or composted.
• Contain or require hazardous chemicals in production.
• Hinder or disrupt the recyclability of other items.

Source:

https://www.bizcommunity.com/Article/196/348/237048.html

UK – British supermarket chain Sainsbury’s has introduced sustainable packaging for its own-brand liquid laundry detergent.

Rolling out in all stores and online this week, the new design looks to help customers reduce plastic at home and will see all of its own-brand 750ml laundry detergents switching from sleeved plastic bottles to cardboard cartons.

The products will be available across the Big 4 grocer’s tropical super concentrated, bio super concentrated, non-bio super concentrated, color super concentrated and lavender super concentrated lines.

The new design will be available in the new packaging at all Sainsbury’s stores and online from this week.

Sainsbury’s new packaging, which is 35% lighter and can be recycled at kerbside or at recycling banks, will take 13 lorries off the road each year and reduce carbon emissions of this range by 50%.

In addition, the laundry liquid has also been reformulated and is now super concentrated, with a smaller amount of detergent required per wash, allowing five additional washes per carton.

According to the company, the packaging is expected to reduce the use of plastic by 80%, saving around 22 tonnes of plastic a year. It is made from cardboard certified by the Forest Stewardship Council (FSC).

This comes as part of a string of plastic reductions across Sainsbury’s household range, as part of its commitment to halve its use of own brand plastic packaging by 2025.

The latest move comes nine months since Sainsbury’s launched its own-brand refillable handwash pouches in an effort to help customers reduce their consumption of plastic waste.

The pouches use 85% less plastic than the equivalent number of 250ml The Collection bottles, as well as costing 35% less than other equivalent bottles.

Sainsbury’s at the time said: “The 1L pouches use 85% less plastic and will help customers to reduce the amount of plastic waste in their homes by simply reusing their handwash bottle and pump and refilling from a Sainsbury’s handwash pouch.”

In a move to reduce plastic in its packaging, the supermarket chain also introduced a vacuum-packed alternative across its beef mince range, saving 450 tonnes of plastic annually.

The new packaging contains the same amount of beef mince, but is smaller in size, helping customers to use their freezer and fridge space more efficiently by taking up less space.

Source:

https://www.sustainablepackagingafrica.com/2023/03/22/sainsburys-rolls-out-cardboard-packaging-for-own-brand-detergent/

ISRAEL – Hp has unveiled its new HP Indigo 200K Digital Press, designed to give digital flexible converters the competitive edge with better productivity, on-demand delivery, no minimum orders, unique designs, reduced energy consumption, and minimal waste.

The new press is based on the only field-proven digital technology for digital flexible packaging and on a successful install base of over 300 HP Indigo 25K digital presses, series 4, worldwide.

The new series 5 HP Indigo 200K digital press is designed to increase the productivity of high-margin, sustainable short runs, delivered in days with no minimum order size required.

According to the company, it can print up to 56 m/min (183 ft/min) and sets out to increase the productivity of high-margin, sustainable short runs of digital flexible packaging, to be delivered in ”days, not weeks.”

Noam Zilbershtain, VP and general manager of HP Indigo & Scitex said: “The HP Indigo 200K is a mid-web digital press especially designed for converters addressing the needs of brands in flexible packaging, but it also serves the growing requirements of the label and shrink sleeve industries for higher productivity and wider format.

“Flexible Packaging is a growing market, and as HP Indigo customers are growing much faster than the market, I have no doubt that the HP Indigo 200K digital press will open the door for more flexo converters who want to join the success, and reign in industry 4.0.”

The HP Indigo 200K digital press showcases a 30% increase in speed and 45% boost in productivity compared to the HP Indigo 25K.

Featuring gravure-matching color quality based on the HP Indigo Liquid Electro Photography (LEP) and One-Shot Color technologies, the new press offers the widest available range of ElectroInks.

It is designed to print high-coverage packages with white on the majority of industrial substrates, both surface and reverse. Additional business opportunities include unique brand protection elements.

Following the announcement of UK-based Sirane Group as one of the press’ first beta customers, Peter Ralten, commercial and business development director, says: “At Sirane, we have been looking into digital print for a while now, realizing it is where the future lies.

“The HP Indigo 200K digital press, with its incredible increase in productivity, opens new business opportunities for us. With the unmatched HP Indigo quality and versatility, we can’t wait to see the results of adding it to our portfolio.”

Source:

SOUTH AFRICA – Dairy product manufacturer Fair Cape Dairies has added CFA 812 filling machine from aseptic carton supplier SIG to expand its flexibility with regard to packaging formats and volumes.

The CFA 812 filling machine allows Fair Cape Dairies to offer its products in South Africa using SIG‘s combistyle carton packs.

Available in 1 liter and 500ml sizes, combistyle features a new shaped corner designed to improve grip safety and provide more functionality and convenience.

Fair Cape Dairies Group CFO JJ Olivier said: “We are very excited to have partnered with SIG on adding a new SIG filling machine that will allow us to offer the first unique combistyle carton pack in South Africa.

“Our experience working with SIG provided us with a fantastic performance, world-class efficiency and reduction in waste that supports our sustainability journey.

“We continue to expand our portfolio to offer a bigger range of products for our customers. The pack with the shaped corner panel stands out on the shelf and offers extra convenience.”

The CFA 812 machine is intended to offer users more flexibility in packaging different formats and sizes.

The packaging innovation helps beverage manufacturers stand out from the crowd and makes it easier for consumers to find exactly what they need.

The stylish ‘corner panel’ also allows Fair Cape Dairies to highlight its corporate promise and brand message: ‘Do the Right Thing’.

Fair Cape Dairies previously installed two SIG CFA 312 filling machines, which use SIG’s combiblocSlimline carton packs.

The company is now offering combiblocSlimline, combiblocMidi, combifitMidi and combistyle among other packaging formats.

Following the installation of SIG CFA 312, the company has seen strong demand and growth for its popular Fair Cape brand of UHT milk.

SIG Middle East and Africa president and general manager Abdelghany Eladib added: “combistyle is one of our latest innovations and Fair Cape Dairies is the perfect partner to officially introduce it in the South African market.

“The packaging offers Fair Cape differentiation on the store shelf, convenience and flexibility. combistyle exemplifies SIG’s commitment to delivering innovative, differentiated product and packaging solutions that help businesses satisfy ever-changing needs.”

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COTE D’IVOIRE – Moroccan waste management company Arma Environment has announced plans to set up a recycling plant in Abidjan, says Chief Executive Youssef Ahizoune.

Ahizoune as cited by Reuters explained that the new plant is “expected to be operational within a few months” as the deals are being finalized with plastic waste suppliers.

The move comes at a time when Abidjan produces 288 metric tons of plastic waste, including a large number of plastic bottles, as cited by Veolia.

The country only recycles about three percent of the plastic used. In addition, it still does not have a systematic approach to tackling the problem.

With the new plant, the rate of waste collection and recycling is expected to increase in the city of Abidjan and expand to other cities.

Expanding Recycling across Africa

Arma also has waste management operations in 16 Moroccan cities including the capital Rabat but is looking to expand across the continent while also seeking to reduce emissions.

It introduced its first electric truck for waste collection in Rabat last week, though replacing its entire fleet will take time.

“Reducing the firm’s carbon footprint is a priority,” Ahizoune said but noted the price of heavyweight electric vehicles and a lack of charging points on highways are obstacles.

He said that electric truck prices would need to drop to the level of fossil fuel trucks for the company to achieve full electrification.

One of Arma Environment’s major projects has been underway since 2019 in Casablanca. It targets four main areas in the city, covering 72 square kilometers.

The company has deployed cleaning services using innovative technology collecting 440,000 tonnes of waste a year, says Arma Environment’s official website.

The other large-scale project in Marrakech has generated jobs for 1,022 employees and covered over 126 square kilometers.

The project began in 2014 and is set to finish in 2026, having received a total investment of over MAD 1 million (US$96,114.52).

Another project took place in Rabat and targeted three main areas, including Hassan, Yaacoub Al Mansour, and Touarga.

Through its work across these areas, the company has served 300,000 residents during the seven-year contract.

Maintaining green spaces is another key goal for Arma, as they also help with landscaping projects, equip children’s playgrounds, supply shrubs and trees, and install lighting in public areas.

The environmentally savvy company aligns with Morocco’s shift towards green energy. One of Morocco’s targets is to have 80% of the energy supplied by renewable sources by 2050.

Source:

SOUTH AFRICA – JSE-listed packaging group Nampak has, through its Nampak Products subsidiary, entered into a sale of equipment agreement with Mpact’s indirect subsidiary Mpact Plastic Containers Castleview (Mpact PCC).

Nampak has been winding down and closing its crates manufacturing business and intends to sell equipment that is no longer used.

The company, which is now valued at R690 million (US$38.06m) on the JSE, has been actively optimizing its portfolio and reducing interest-bearing debt, which it intends to do with the disposal proceeds.

“The disposal is in line with Nampak’s active portfolio optimization strategy and will assist Nampak in its focus on the balance of its portfolio and to reduce its interest-bearing debt,”  said the company in a statement.

The equipment in question will be sold for R40 million (US$2.21m) and is located at Nampak sites in Olifantsfontein, Gauteng; Pinetown, KwaZulu-Natal; and Epping, in the Western Cape.

The company said the book value of the equipment, which consisted of injection molding and recycling equipment, ancillary equipment and spares, was R4.5 million (US$0.25m), and the profit on the disposal amounted to R35.5 million (US$1.96m).

Mpact PCC will pay the consideration in three tranches, the first of which will comprise 50% of the consideration upon delivery of the equipment. The second and third tranches will comprise 25% of the consideration, respectively.

The move is the latest in Nampak’s bid to simplify and optimize operations by addressing non-performing operations and rationalizing product offerings.

The group is laboring under an R5.2 billion (US$286.84m) debt pile after its ill-fated expansion into the rest of Africa.

The 2020 disposals of Nampak Glass and Nigerian Cartons have helped the group to settle the dollar-denominated debt.

The Johannesburg-based group has also been working to complete the sale of Nampak Tubes in 2023.

Owing to a challenging macroeconomic environment, the disposal of assets at fair value proved difficult in 2022 and the group did not meet its target to reduce net interest-bearing debt by R1 billion (US$55.16m) by June 30, nor was it able to do so by September 30.

Nampak said it successfully renegotiated the terms of its funding arrangements and covenant threshold levels, extending the debt maturity dates from 1 April 2023 and 25 September 2023 to 31 December 2023, which improved the structure of its statement of financial position and provided relief to short-term liquidity, giving it time to consider all alternatives to strengthen the capital structure and reduce net interest-bearing debt.

This is subject to a successful rights offer to raise a minimum in net proceeds of R1.3 billion (US$71.71m) to be used to repay the net interest-bearing debt by 31 March 2023.

As a part of a turnaround plan that was approved in September 2022, the group in December proposed an “up to” R2 billion (US$110.32m) rights offer to settle at least R1.35 billion (US$74.47m) in debt owed to banks and to fund an upgrade of one of its beverage lines, which sent its share price nosediving.

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The custom polyethylene bags leverage a unique partnership between direct-to-consumer compost brand Tend, Salerno Packaging, and mechanical recycler EFS-plastics.

It’s that time of year that people across much of the US think spring, which brings to mind greener grass and blooming gardens. And that means the return of lawncare.

For the 2023 season, NOCO company Tend’s 1-cubic-foot volume bags of Brian’s Best STA Approved Compost for lawns and gardens will contain 20% post-consumer resin (PCR).

A mix of low-density polyethylene (LDPE) and linear LDPE (LLDPE), the PCR is obtained from post-consumer sources such as curbside recycling programs and commercial recycling programs in distribution centers and retail stores.  

Buffalo River Compost launched Tend in 2022, a brand geared for direct-to-consumer lawn and garden products. The company sought sustainable packaging solutions, yet found scant options. 

“Some places around the country are starting to require minimum recycled content standards for plastic packaging such as garbage bags, but due to features such as UV protection and anti-slip, we weren’t able to immediately identify suppliers that used PCR in lawn and garden bags,” says Bobbie Thoman, Tend’s director of sustainability and innovation. 

The brand then settled on using standard LLDPE bags.

Tend had to track down a company that could make their bags more sustainable.

After contacting several vendors and learning that PCR lawn and garden bags were not currently available, Tend reached out directly to EFS-plastics in Canada. EFS-plastics is a mechanical recycling facility that creates customized plastic resin to help customers across North America develop cost-effective solutions for products and packaging.   

“The collaboration between Tend, Salerno Packaging, and ourselves is exactly the type of engagement this industry needs to advance PCR usage in packaging,” says Martin Vogt, CEO and president of EFS-plastics. “We’ve been pushing the envelope at our film recycling plants and can produce a range of high-quality LDPE and LLDPE PCR that are tailored for different consumer facing applications. We are proud of this joint achievement and hope to see more of such projects coming to life soon. Only then, we can make plastics circularity in flexible packaging a reality.”

Salerno Packaging, an affiliate of Inteplast Group, of which EFS-plastics is a joint venture, worked in partnership with Tend over the past year on everything from thickness and durability of the product to graphic design, and manufactured the new lawn and garden bag.  

“Salerno recognizes the importance of using PCR in packaging and is excited to be at the forefront of innovation,” says Roger Sullivan, Salerno vice president of sales & marketing. “We see the need for an increase in recycled content in the packaging we produce. It’s an important environmental effort, and we are seeing an increase in customers, like Tend, requesting this type of product.” 

“As composters we truly understand the importance of using recycled products to support circular programs and projects like this show what is possible when companies come together to innovate,” adds Thoman. “Composters are generally mission driven people and want to improve the environment through waste diversion and soil health. These bags wouldn’t have been possible if it wasn’t for the enthusiasm from the entire supply chain throughout the production process. It’s an important step for an industry that relies on packaging to bring products to market.”

Recycling of the bags is a work in progress.

The bags are recyclable wherever programs accept these kinds of plastic bags; however, that presently does not include store drop-off locations because mulch and soil bags are not allowed, according to BagandFilmRecycling.org.

Along with Tend, EFS-plastics is working diligently to make that happen, Hendrik Dullinger, the US VP of business development, tells us. “We’re working directly with the Bag and Film Recycling group to get it accepted in the Northeast. We believe the store drop-off program is the best way to get these bags recycled as many municipalities do not have curbside pickup for these materials yet.”

As Tend’s Thoman points out, “retail take-back programs would be the [best] way to return the bags.”

For now, consumers will have to check directly with recyclers in their area.

Buffalo River Compost’s bags of Brian’s Best Compost will also be available for sale this spring at local garden centers in Western New York.

Source:

https://www.packagingdigest.com/flexible-packaging/compost-bags-boast-20-post-consumer-recycled-content

McCormick’s new herb and spice PET bottles use 50% recycled content paired with new SnapTight lids that preserve freshness longer.

For the first time in nearly 40 years, McCormick & Co. made a packaging change across the global flavor brand’s core red-cap branded herb and spice bottled products.

It’s a significant one and involves more than just a packaging change. The new PET bottles that have been tested and preferred by consumers address their desire to cook with the freshest herbs and spices. The brand’s new signature SnapTight lids will assure home cooks that the bottles are closed tight, locking in flavor and freshness between use.

The new bottles have begun to rollout on retail shelves nationwide, and the transition will continue through the year for all McCormick red cap products. This includes the most essential herbs and spices, such as cinnamon, garlic powder, paprika, parsley, and crushed red pepper.

“Our new bottle redesign is not only a milestone celebration for the brand, but for our home cooks as well,” says Nikki French, group vice president marketing, NA Consumer at McCormick. “These changes deliver a new standard when it comes to our passion and continued pursuit of flavor.”

From packaging through at-home use, McCormick has implemented several changes that give consumers reasons to add them to cart. Leveraging the redesign as a substantial opportunity to further their environmental commitments and listening to consumer feedback, the new bottles are made from a 50% post-consumer recycled (PCR) plastic. Prominently printing product names and best by dates on the lid, will help consumers reach for the right flavors.

Clear label designs showcase the transparency and quality of McCormick herbs and spices.

A change was made on the packaging line as well. An improved bottling process draws out excess air during filling, reducing the amount of oxygen inside that can impact freshness over time; and new proprietary SnapTight lids audibly seal in flavor, so herbs and spices remain fresher, longer.

The company’s commitment to using 50% PCR bottles for McCormick’s everyday herbs and spices reduces the bottles’ carbon footprint by approximately 18-23% across all sizes.

Entering Pringles packaging lineup are mustached players including Gonzaga’s Drew Timme, UVA’s Ben Vander Plas, and Duke’s Dariq Whitehead.

Pringles mascot Mr. P has sported a burly and well-recognized world-class mustache for generations.

Now he’s going to share the on-package starring role in time for the NCAA men’s basketball tournament by celebrating a March Madness of ‘Staches with new, limited-edition “Pringles March Mustache Collection” packaging.

The canister collection features stylized renderings of several college basketball players with all-star level fuzzy faces including Gonzaga University’s Drew Timme, University of Virginia’s Ben Vander Plas, and Duke University’s Dariq Whitehead. The collection honors each player’s unique and elite ‘staches including Mr. P’s The Pringle, the horseshoe, the pencil, and the caterpillar.

The limited-edition packaging assists fan favorite flavors Pringles Original, Cheddar Cheese, BBQ, and Sour Cream and Onion.

One of the most recognizable faces for those like me who follow college basketball is that of Drew Timme, star forward of Gonzaga University’s team. That’s because the team regularly makes it deep into the tournament including three appearances in the Elite Eight or better since 2017.

“My mustache has always been part of my identity and it’s amazing to see the facial fuzz trend catch the attention of one of the most beloved ‘stache’d sporting brands, Pringles,” Timme says. “I’m pumped to be featured on these new cans with some of my favorite ‘stache’d opponents — game-on fellas.”

The brand is also making a slick move on social media to support the mustachioed campaign. Pringles is furthering the facial-hair love by encouraging fans to show their ‘stache for a chance to win a stash…of the Pringles March Mustache Collection that is.

Starting at 8:00am ET on March 15 running through 8:00am ET on April 4, fans can enter for a chance to win the Pringles March Mustache Collection by showing off their tourney-inspired ‘stache whether it’s naturally grown or faux fuzz on Instagram using #PringlesMarchMustacheEntry. The “fan-stache-tic” possibilities are endless – whether you draw it, glue it, fake tattoo it, show off your makeup skills, rock ‘stache-shades or grow it yourself.

“Pringles has a deep bench of ingenious flavors and ‘staches of all flavors are having a moment on college basketball courts,” says Mauricio Jenkins, Pringles US marketing lead. “We’re thrilled to celebrate the sensational players whose unique ‘stache flavor have captured the hearts of fans everywhere and give fans nationwide a chance to join in the ‘stache fun.”

With interest in the annual tournament at a feverish pitch, this packaging redesign is a marketing slam dunk.

Source:

https://www.packagingdigest.com/packaging-design/pringles-march-mustache-packaging-spotlights-ncaa-basketball-stars

New packaging for Propel, a PepsiCo brand, includes a larger logo featuring the Gatorade bolt in the center.

Propel Fitness Water is rolling out a major brand refresh that includes a new packaging design and logo. The new packaging first appeared on store shelves in early 2023 and will be fully rolled out by summer. PepsiCo, Propel’s brand owner, executed the project inhouse.

Propel products are made with Gatorade electrolytes — ideal for exercisers looking to replace electrolytes lost to sweat — and the refresh emphasizes Propel’s Gatorade connection. The new Propel logo, for example, features the orange Gatorade bolt at the center.

The packaging redesign affects the entire Propel product portfolio, including 20-oz and 1-L bottles, as well as powder packets and cartons.

“We recently wrapped our eighth consecutive year of growth, and our size has nearly doubled over the last six years,” says Anuj Bhasin, chief brand officer, Gatorade. “As we continue growing, we’re leaning into over 55 years of Gatorade science by pulling the iconic bolt into the heart of Propel and re-establishing the brand as a modern fitness authority.”

Bhasin adds, “We’re going all-in on reaching exercisers with this brand visual identity refresh [that was] designed to reinforce the efficacy of our Gatorade electrolyte roots and commitment to fueling the goals of exercisers.”PepsiCo

Before (left) and After (right)

Bottle gets sleeker and mirrors ticker tape from sports fashion.

Highlights of the packaging refresh include a new structural design for 20-oz Propel bottles. The bottles are sleeker and more contemporary looking than previously, and the redesigned label graphics include a larger logo for visual flare on-shelf.

The new graphics also incorporate a color-coded, ticker-tape-style band displaying product flavor. Ticker-tape trim on athletic wear inspired this touch.

Updated colors also play a key role. “With this redesign, we went bigger and bolder with our color choices, adding modernity and depth to the portfolio with the introduction of electric blue, a flavor palette rooted in the world of fitness apparel, and of course the instantly recognizable orange Gatorade bolt,” says Sean Huls, senior design director with PepsiCo Design and Innovation.

Limited-time bottle connects with Creed III movie.

PepsiCo also recently announced its first limited-edition Propel bottle, created in conjunction with brand partner Michael B. Jordan. Graphics on the bottle picture Jordan in character as boxer Adonis Creed from Creed III, a movie Jordan starred in and directed.

The limited-edition 1-L Propel berry-flavor bottle launched in late February 2023, a few days before the US premiere of Creed III. The packaging will be available through summer.

Label graphics on the Creed III bottle include a QR code, which fans can scan (until August 20, 2023) to enter a promotion with weekly prizes such as Creed III tickets and virtual fitness classes. Consumers can also enter the promotion online.PepsiCo

Source:

https://www.packagingdigest.com/beverage-packaging/new-packaging-electrifies-propel-fitness-brand