Category: News & Updates
PROPER Snacks and Netflix Unveil Pillow-Sized Popcorn Pack Exclusively at Tesco
In an innovative collaboration, PROPER Snacks has partnered with Netflix to launch a unique ‘pillow-sized’ pack of Sweet and Salty popcorn, designed to enhance the experience of a cozy night in. This exclusive offering, available only at Tesco stores, aims to redefine snacking for movie enthusiasts. The playful and striking design of the pillow pack…
Cabot Cheeses Go Green with Sustainable Packaging
The cheese company’s new sustainable packaging strikes the perfect balance of product protection and environmental responsibility. In a recent interview with Packaging Digest, Jed Davis, Cabot’s Vice President of Strategic Engagement and Sustainability, emphasized the environmental advantages of the company’s new packaging initiatives. This innovative approach is set to yield substantial reductions in resource consumption…
McDonald’s Ditches Plastic McFlurry Lids for a New All-Paperboard Design
Mickey D’s US rollout of the lid-free paperboard cups reduces plastic waste and supports sustainability goals. Watch a video of a machine producing an international variant, and read reviews from social media “experts.” In a significant step towards sustainability, McDonald’s has introduced a novel soft-serve packaging design aimed at reducing plastic use in the United…
Fearne & Rosie reveals new packaging design & listing with Tesco
Bun Studio has worked with British jam brand Fearne & Rosie on a packaging design refresh for its range of reduced sugar spreads. The evolution of brand identity is a critical aspect of business strategy, particularly in the competitive food sector. The recent collaboration between Bun Studio and Fearne & Rosie exemplifies a successful endeavor…
Douglas Laing launches limited-edition Big Peat pack
Douglas Laing has launched its Islay blended malt scotch whisky Big Peat in new bottling in celebration of its 15 year anniversary. The recent release of the special edition of Big Peat encapsulates the rich heritage of Islay whisky in a uniquely crafted, giftable carton. This limited edition not only showcases the charm of Big…
Wenlock Spring’s recent introduction of a bold new design for its 330ml still and sparkling cans marks a strategic shift in its branding approach. This move is characterized by a typography-led aesthetic aimed at enhancing the cans’ presence in chillers, particularly against the backdrop of a burgeoning number of canned beverage options within the HORECA…
It’s Showtime! Fanta Celebrates Beetlejuice’s Epic Return to Theaters
Limited-edition cans of Beetlejuice-themed drinks will thrill a new generation of fans, while QR codes will send them to the “Afterlife.” It is remarkable to acknowledge that 36 years have passed since Michael Keaton first donned the iconic guise of Beetlejuice, introducing audiences to the mischievous Ghost With The Most. As fans eagerly await the…
Cox & Co launching Christmas tree bars in compostable packaging
Cox & Co is launching Christmas tree bars crafted from single-origin Colombian cacao. As the holiday season approaches, consumers increasingly seek meaningful gifts that reflect their values. In response to this growing demand, Cox & Co has introduced a new line of chocolate packaging that prioritizes sustainability without compromising on quality. The innovative packaging features…
Patch & Pieces revamp pack designs for Mother Nature’s Recipes tea
Loose-leaf brand Mother Nature’s Recipes has worked with brand designers Patch & Pieces to carry out a full rebrand. In a significant shift that underscores the evolution of Mother Nature’s Recipes, the brand has introduced a fresh identity that resonates with its mission to support mothers. Formerly characterized by a logo featuring a mother and…
Domizia rebrands as Bufarma with new look from SoreThumbStudio
SoreThumbStudio was tasked to reposition and rebrand products from cosmetics brand Domizia, helping it to find its ‘extra-ordinariness’ SoreThumbStudio recently undertook the challenge of repositioning Bufarma, formerly known as Domizia, to better align the brand with its core expertise in natural skincare formulations. With a soft launch set for a trade show in just ten…
