Category: News & Updates

Fresh, chilled soup brand Pitango, is preparing to launch its new packaging, the Pitango resealable zipper pouch, which will roll out in stores this winter. Pitango says its new pouch for chilled soup has an easy-to-open, easy-to-seal design. The company told PKN that it undertook extensive consumer home testing of various packaging types before determining that a…

Following a successful rollout in Australia, Mars Incorporated is now expanding the trial of paper packaging for its Mars bars to the UK as part of a new pilot test to explore different packaging options.  Mars says it will produce the Mars bars wrapped in recyclable paper packaging that will be available for a limited…

In partnership with Navi Co Global, Australian fresh fruit company Costa has released a paper-based bunch bag for premium grapes.  Gilad Sadan is Navi Co Global’s managing director, and PKN sat down with him to learn about this new paper bunch bag, which Sadan describes as “not only an Australian first, but a global first in terms…

Design agency bluemarlin has worked on refreshing the brand identity for French dairy Isigny Sainte-Mère. The aim is to heighten brand awareness in overseas market and the redesign includes packaging. According to Bluemarlin, some of the brand’s key assets had been downplayed over time and the brand story had been muted. Marthe the milkmaid and…

Butterfly Cannon has designed stylish new bottles for MOJT’s ready-to-serve cocktails. The form of the bespoke bottle structure is inspired by the angular, tapered silhouette of classic cocktail shakers. The embossed facets covering the bottle deliver premium cues, whilst helping consumers and bartenders grip the bottle. Topped off with a bespoke faceted, metallic closure that…

Empire Bespoke Foods has recently launched a duo of colourful fermented crunchy vegetables under the Mrs Elswood brand. Mrs Elswood is the premium 1 gherkin brand, and the new packs are in line with the standard range from the brand, in clear jars with a label wrapped around the middle, giving consumers full view of…

Beatson Clark has produced 70cl white flint glass bottles for Halewood’s new variant JJ Whitley range – a Lemon Citron Spirit drink.  The new bottles will be used on numerous products across the JJ Whitley Vodka and Gin line up, including existing products such as Artisanal Vodka, Raspberry, Blood Orange and Vanilla. More sustainable bottles…

Hennessy has collaborated with Hip Hop artist Nas, unveiling a new, limited-edition bottle titled ‘HenNassy’ to mark Hip Hop 50, taking place in New York on 11 August. Hip Hop 50 is celebration of the 50th anniversary of Hip Hop in 2023, featuring original series, films & experiences. The Hennessy Hip Hop 50 Limited Edition…

Knockout began by introducing a new crown icon to represent the brand’s long-standing heritage. The crown carries a second interpretation of playful refreshment to appeal to a modern audience of spontaneous consumers. Knockout said the new wordmark has been updated with a type that is more balanced and contemporary, with rays of sunshine emanating from…