Category: News & Updates
The Key to Increasing the Use of Reusable Packaging in Supermarkets
The urgent need for sustainable packaging solutions has fueled a global push for innovation, demanding collaborative efforts that transcend geographical boundaries. Packaging Europe, a leading voice in the European packaging industry, recognizes this imperative and is strategically partnering with Chinese counterparts to accelerate the adoption of sustainable packaging innovations worldwide. This collaborative effort leverages the…
Lindt’s “Golden Gift” Elevates Easter Festivities
Lindt has officially unveiled its Easter collection, dubbed the “Golden Gift” range, signaling the company’s intent to further enhance the Easter experience, with a particular focus on its iconic Lindt Gold Bunny. Easter, that annual celebration of spring and renewal, has long been a battleground for chocolate brands. Supermarket aisles transform into a dazzling display…
Refreshing the Brand: Marks’ Packaging Redesign for Starbucks Refreshers in China
Marks’ recent packaging redesign for Starbucks Refreshers in China represents a strategic move to invigorate the brand’s presence within the competitive ready-to-drink (RTD) market. Recognizing the nuances of the Chinese consumer and the necessity for visually arresting branding, the agency has ostensibly sought to elevate the drink’s shelf impact. The ready-to-drink (RTD) beverage market is…
A Refreshing Redesign: One Water’s Evolving Aesthetic
One Water’s recent rebrand, characterized by a return to its original heart-shaped logo and the accompanying “Do One Good Thing” campaign, signals a strategic shift towards simplifying its message and reinforcing its core mission. While the brand’s vision of providing clean water to communities in need remains unchanged, this move invites a deeper examination of…
The Silent Guardians: Security Seals and Container Integrity
In an era increasingly conscious of product safety and authenticity, the seemingly innocuous security seal nestled under the cap of countless containers plays a vital role. These seals, often overlooked by consumers struggling to remove them, are meticulously engineered barriers designed to provide tangible evidence of tampering and guarantee product freshness. While numerous sealing methods…
ames Cropper reveals garment tags made from recycled coffee cups
In a significant step towards sustainable fashion, James Cropper has unveiled its premium garment tags made from recycled coffee cups, designed for the New Zealand lifestyle brand Untouched World. This initiative addresses the pressing issue of textile waste, particularly within the denim industry, which sees the production of approximately eight billion pairs of jeans each…
Albertsons Releases Buzz-Worthy rPET Wine Bottles
In a significant leap toward sustainable packaging, Albertsons Companies, Inc. has unveiled its Bee Lightly wine line, packaged in 100% recycled PET (rPET) bottles. This initiative marks a pioneering moment in the U.S. beverage industry, showcasing a commitment to eco-friendly practices while introducing innovative packaging solutions. The Bee Lightly collection features two distinct varietals: the…
Tomintoul Expands Contemporary Cask Finish Collection
Tomintoul Single Malt Scotch Whisky has announced the release of three new expressions in its ‘non-age statement’ cask finish collection, marking an exciting expansion for whisky enthusiasts. Handcrafted within the picturesque Cairngorms National Park, this addition features the Tomintoul Amarone Wine Cask Finish, Tomintoul Madeira Cask Finish, and Tomintoul Tempranillo Wine Cask Finish. The new…
Axe’s Limited Edition Collaborations: A Fusion of Fragrance and Hip Hop Culture
In an innovative marketing strategy, Axe has unveiled two exclusive limited-edition cans designed in collaboration with prominent figures in the hip hop industry: music producer Metro Boomin and rap artist Coi Leray. These special editions, created in partnership with the independent design agency Sunhouse and The Martin Agency, exemplify Axe’s commitment to cultural relevance, particularly…
The Label Makers works on second release of Haçienda Gin
The Label Makers has recently worked with The Spirit of Manchester Distillery on the second release of Haçienda Gin. The collaboration between The Label Makers and The Spirit of Manchester Distillery marks a significant milestone in spirit branding with the second release of Haçienda Gin. This partnership not only exemplifies the importance of innovative design…
