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Sustainability

‘We need composting, but compostable packaging is still single-use’

Compostable packaging is popularly seen as an answer to plastic pollution, but while it has a role to play in a circular economy, it is not a silver bullet. Any time a piece of packaging is used once – no matter how it is disposed of – it is single-use. Preventing waste in the first place should be a top priority, says Laura Collacott, freelance editor at the Ellen MacArthur Foundation.

n 2018, Collins Dictionary named ‘single-use’ as its word of the year as the world woke up to the plastic pollution crisis. Single-use plastics have come to epitomise our take-make-waste linear economy, and as global awareness has grown, ‘no excuse for single-use’ has become a common refrain.

From straws and plastic bags to disposable coffee cups and takeaway cartons, retailers and their customers have been looking for ways to reduce consumption of disposable plastics.

A shift to compostable packaging – products made from biodegradable materials that can, if handled properly, be returned to the earth after use – appears to be an intuitive solution, particularly for the food industry.

And a popular one. Vegware, a UK-based supplier of plant-based, compostable packaging, saw its sales increase by 53% in 2019 and a further 43% in 2020. In Canada, fast-food chain KFC has committed to make all its consumer-facing packaging home compostable by 2025.

These trends are echoed in Europe, North America, and Asia and look set to continue. Research by Future Market Insights suggests that global sales of compostable foodservice packaging will reach USD 19.9 billion in 2022 and USD 28.8 billion by 2029, with the Asia-Pacific region the fastest growth area thanks to government policies to stem the tide of plastic pollution.

However, compostable packaging is not a cure-all.

The term compostable is often confused with the terms biodegradable and bio-based. This can lead to some solutions being mishandled and their environmental impacts miscommunicated. These terms can be distinguished as follows:

Biodegradable materials can be broken down into carbon dioxide, water, and biomass by the natural action of microorganisms over an unspecified length of time and in undefined conditions.

Compostable materials are able to be broken down into carbon dioxide, water, and biomass within a specific time frame under specific conditions. This can mean either home-compostable (at ambient temperatures and with a natural microbial community) or industrially compostable (under increased temperatures, humidity, and specifically formulated microbial conditions).

Compostable materials can be made from either bio-based or petrochemical inputs. Compostable packaging is subject to certification standards in North America, Japan, and Europe.

Bio-based plastics refer to where the material comes from rather than what happens to it after use. Conventional plastics are largely oil-based. Bio-based plastics are made – either wholly or partly – from polymers drawn from organic sources such as plants, microorganisms, and greenhouse gases (examples include cornalgaeyeast and CO2).

Compostable packaging: a good idea in principle

First and foremost, single-use products, regardless of the material used, tend to consume more energy and produce more emissions than recycled or reused alternatives. Once used, most compostable packaging can only currently be broken down effectively in industrial composting facilities, ideally in-vessel composting, an energy intensive process that requires heat and oxygen inputs over several weeks.

Although data is patchy, some life cycle assessments (LCAs) found compostable materials can have higher environmental impacts than non-compostable alternatives. While LCAs don’t take into account the long-term impacts of a system that only uses non-compostable packaging nor the potential for more efficient energy use as compostables reach scale, they do highlight the challenges in simply swapping conventional packaging for compostable alternatives.

Then there are the problems of collection, sorting, and processing.

Specialist industrial composting facilities are not currently widespread. For example, although the UK has invested heavily in anaerobic digestion facilities to process food waste, industrial composting infrastructure is not yet sufficient to process compostable packaging at scale. In the US, there are fewer than 100 plants capable of processing certified packaging. Transporting materials to the right plant increases their carbon footprint.

Poor waste sorting systems mean that compostables often well-meaningly find their way into the wrong streams, contaminating full batches of recycling and condemning them to landfill. That’s if products are effectively collected and sorted in the first place.

The vast majority are not. In the UK, only 1 in 400 takeaway coffee cups, compostable or otherwise, currently make it an appropriate processing facility. The rest are binned or leaked into the environment. Once in landfill, compostable packaging can take years to biodegrade, and can release the same harmful methane emissions as food waste in the process, while products that end up in the natural environment may not biodegrade at all.

Prevention is better than cure

In a circular economy, the more intact a material can stay while being circulated the better, as it preserves not only the material, but also the embedded labour and energy. As a rule of thumb, retaining the shape of the packaging (e.g. through reuse) is more desirable than grinding up the packaging (e.g. through mechanical recycling) which, in turn, is more desirable than breaking the packaging down into basic chemical components.

Composting is the biological equivalent of recycling. In the face of our current environmental challenges, recycling won’t be enough to overcome the sheer amount of waste we produce. “In a properly built circular economy, one should rather focus on avoiding the recycling stage at all costs,” states the World Economic Forum. “It may sound straightforward, but preventing waste from being created in the first place is the only realistic strategy.”

Greenpeace USA cautioned against solutions that simply substitute single-use items for other disposables in a report published in 2019: “There is no way the planet can sustain additional demand from companies attempting to substitute their single-use plastic packaging; companies must commit to overall reduction of packaging and shift to alternative delivery systems like reuse and refill.”

A circular economy instead prioritises upstream solutions that address problems right at the source by eliminating unnecessary packaging and circulating the packaging that is needed. For example, deposit-return systems for reusable coffee cups eliminate the need for disposables altogether, and laser-marking the skin of some fruit and vegetables removes the need for plastic wraps and stickers. Reuse is another upstream solution. Jute bags, for example, can be reused a number of times and are ultimately compostable at the end of their useful lives.

When composting is an effective solution

Exceptions, however, prove the rule. There are instances where well thought through, compostable solutions are the best fit for a circular economy – particularly where they return nutrients to the soil and contribute to regenerating soils and building a healthy food system. Switching to compostable fruit stickers or using seaweed sachets for sauce servings, for example, can prevent contamination of organic materials and ensure more of them can be safely returned to the soil.

Closed-loop systems are ideal applications. Take a festival or sports event: using compostable packaging means uneaten food and scraps can be thrown in a single bin for processing, preserving food nutrients without contaminating the waste stream. Similarly, collection services where companies both supply and collect compostable packaging reduces contamination and leakage, and ensures that materials are circulated at their highest value.

For example, Biopak’s Compost Club supplies and later collects used packaging from businesses for its own compost service, and has diverted more than 1,500 tonnes of compostable packaging and food scraps from landfill in Australia and New Zealand since launching in 2017. In Milan, municipal authorities have tripled the collection of separated food waste by providing vented bins and compostable bags to residents, enabling the production of good quality compost for farmers.

Overall, compostables could be an appropriate substitute for up to 20% of plastic flexibles – the fastest-growing plastic-packaging category – while the Bio-Based and Biodegradable Industries Association (BBIA) estimates that compostable materials could substitute around 5-8% of current plastic packaging”.

Building compostable packaging into the circular economy

Compostable packaging is one of multiple solutions needed to prevent waste, circulate materials, and regenerate nature. It is best suited to certain scenarios, notably food and drink applications where it can help increase the proportion of organic waste collected, treated and recycled, which at the moment stands at only 13%. To increase this rate, industrial facilities need to be scaled globally over the coming years to capture and circulate organic materials, some of which will be collected alongside compostable food packaging.

For this to be effective, we need global investment in collection and processing infrastructure to ensure both the logistics and economics work. Italy’s compostable packaging EPR scheme is an example of a mechanism for raising funds.

Concurrently, businesses and policymakers need to develop and roll out labelling systems and collection streams that effectively separate and sort compostable materials. Technological advances such as digital watermarks are making this increasingly feasible and affordable.

But before turning to compostable solutions, even if the right treatment facilities are available, businesses should ask themselves first and foremost if elimination or reuse would be better solutions. After all, what we really need to tackle is our throw-away economy.

Source:

https://packagingeurope.com/comment/we-need-composting-but-compostable-packaging-is-still-single-use/8371.article

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Sustainability

Can advanced recycling support flexible packaging’s quest for circularity?

Sreeparna Das spoke to Bob Powell, CEO of Brightmark, to understand the role advanced recycling – also known as chemical recycling – can play in supporting the demands of the flexible packaging sector, the key growth areas, and the existing challenges to scaling up advanced recycling.

As demand for more recycled content, commitment to meet environmental objectives and consumer expectations converge, significant increases in recycling capacities are needed. Advanced recycling is a pathway receiving significant capital investment and seeing numerous high-profile partnerships emerge.

Brightmark has signed a memorandum of understanding with bp to jointly evaluate opportunities to develop next generation plastics renewal plants in Belgium, Germany and the Netherlands; and recently become ISCC+ certified and active in CEFLEX to work more closely across the whole flexible packaging value chain.

SD: Can you shed some light on recycling choices and the possible pathways to a circular economy?

BP: There are a number of steps on a mission to reimagine waste and hopefully, in the end, create a world without waste. Thinking of this as ‘it takes a village’ is really important here. Reduction in use is one of the important solutions and we advocate the reduction of plastic waste by lowering consumption. And before post-consumer plastic products get to us, there need to be the right incentives and the ecosystem in place to avoid plastics entering the environment.

Specific to mechanical or advanced recycling pathways, an important aspect is to determine how much of the post-use waste stream can each technology process in the most efficient way. There is a high value in mechanical recycling of plastic waste streams like water bottles – and in reference to the one to seven plastic categories – the ones, some of the twos, and some of the fours.

Over time, the products that mechanical recycling produces, however, will break down and it won’t be possible to continuously recycle plastics via mechanical recycling, at least as well as we’re aware now. That’s where a technology like advanced recycling comes in. At Brightmark, our patented plastics renewal technology can recycle every single one of the plastics, one through seven. We don’t target the waste streams where mechanical recycling produces a higher value but we can definitely take the rest. And so I think the complementary nature of mechanical and advanced recycling of plastics is very powerful.

SD: What according to you are the main barriers to scaling up advanced recycling?

BP: With 385 million tonnes of plastics used a year and only 9% of those plastics recycled today, I believe that advanced recycling has the power to change the equation globally. But there are a couple of barriers. The first thing is to understand where we are in the lifecycle of this solution.

Right now, we’re in the early days and it is necessary to find a way to scale the technologies that work as quickly as possible. We need both community and governmental involvement. And we also need involvement from the waste management communities and the producers of plastics. Those of us like Brightmark that are in the advanced recycling area need to show the world that it’s working. Our first facility, which is located in northeast Indiana, United States, is nearing completion and thus can demonstrate the ability to sell our liquids to remake plastics and other products.

It is also really important to engage with a lot of NGOs and different groups that are very concerned about plastic waste but are sceptical about what we’re doing. You may notice that I didn’t use the word ‘chemical’ when I say advanced recycling because people grab onto certain words without deeply understanding and listening, which makes them say ‘I don’t want anything to do with chemicals’. I think it’s really important to listen to their concerns, be thoughtful about them, and not dismiss the potential problems.

One of the concerns that the groups have, and that we at Brightmark are attuned to, is about environmental justice. So when creating solutions, we must ensure that we are not disadvantaging some communities that have historically been disadvantaged. Similarly, regarding the environmental impacts of advanced recycling technologies, it is important that we draw in independent parties to ensure clear and credible communication. In that vein, we commissioned a lifecycle analysis at our first facility in Ashley, Indiana from an independent university and consulting firm.

Brightmark-2

BP: There is a clear trend requiring an increased percentage of recycled content in flexible packaging. A lot of it has to do with consumer trends as there’s greater awareness of the post-use plastics issue amongst consumers, who are demanding that the products they buy have higher recycled content. So there’s that whole downstream pull, starting from the actual users of the products. And what I anticipate is until we are up at scale, there will be a lot of stress involved in that process because we will not be scaling as fast as the flexible packaging community wants. What we need is tremendous amounts of capital to be invested in order to move faster and scale quicker.

This supply-demand mismatch is quite interesting because when we designed our first facility in Ashley, Indiana, the demand that we see today wasn’t there. The world has changed really quickly as producers commit to environmental goals and respond to regulatory pressures. So it requires us that are upstream to scale quicker and create an ecosystem to get to the required volume of supply. We’ll need a lot of partnerships evolving within the ecosystem, i.e. waste management companies, advanced and mechanical recyclers, and the flexible packaging community.

Also, plastics generally have not been treated as a waste stream that needed to be preserved and reused. So we’ve got the mixing in of organic material and many other things with plastics. And even though our technology is very flexible and can process plastic types one through seven, we need to create the capability of separating mixed waste so we don’t get a lot of organic material. We’ve seen that with the right economic incentives, it is possible to do so because instead of a cost, there is now an income stream associated with it. To create sustainable solutions that really drive change, the projects must also be economically sustainable as well.

SD: Can you help us identify the future growth areas?

BP: I’m a big believer that one needs to go and tackle the biggest problems first – the Pareto principle. Making sure we tackle it in areas where we have the waste problem is definitely one of the key trends. And in terms of where the waste is produced, certainly, the industrialized world is a big area. I would also include parts of the world that may not be as industrialized but are facing different sets of issues with regard to waste management. Eight of the top ten rivers in the world that bring plastics to the ocean are located in the Asia Pacific region. So if, at Brightmark, we have a mission to reimagine waste, then doing it just in the States or just in some particular areas is probably not going to drive the greatest impact. I think what you would see is us at Brightmark and probably others being very geographically focused. Last year we announced plans to build one of our facilities in South Korea, and earlier this year, we announced a project in Australia to do the same. Also on our radar are Mumbai and other places throughout the world.

Another important trend to note here is the ESG investing area, which can drive growth. The financial community is increasing its focus on social causes and environmental issues. Much more capital is now being directed towards economic solutions that drive environmental solutions and have a positive social impact.

SD: Concerning value chain collaborations, how can converters, brands, and recyclers work together to achieve the best impact?

BP: In order for us to solve the problem, we have to start with the dream and then get very specific about reality. The first step is to look at the participants along the entire value chain and break down each one of their specific areas. These include advanced recyclers, waste management companies, picking communities, producers, financial institutions, and governments, and then talk very specifically about the economics and the support systems.

Getting the required regulatory support will aid this process and governments can play an important role with initiatives such as tax credit assistance, which have shown good results, for example, with renewable energy across the world. I think it’s also important that legislation supporting our industry also ensures that we’re very transparent about the environmental impacts. I fully endorse the need for advanced recyclers to also be held to a standard and we’re open to feedback and criticism because, at the end of the day, we’re all trying to resolve the environmental issues.

Source:

https://packagingeurope.com/features/can-advanced-recycling-support-flexible-packagings-quest-for-circularity/8351.article

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News & Updates Sustainability

Scientists develop starch-based biopolymer coating with antimicrobial properties for food packaging

Scientists at Rutgers University, New Jersey, have developed a starch-based, degradable biopolymer coating with naturally occurring antimicrobial ingredients, which can reportedly be sprayed onto food to protect against contamination, spoilage, and transportation damage.

Conducted in collaboration with scientists at Harvard University and funded by the Harvard-Nanyang Technological University/Singapore Sustainable Nanotechnology Initiative, the Rutgers research on the bio-based, antimicrobial packaging technology was published in Nature Food this month.

The researchers explain that the starch-based biopolymer forms a stringy material that can be spun from a heating device that resembles a hairdryer and shrink-wrapped over foods of various shapes and sizes, ranging from avocados to a sirloin steak. The biopolymer is produced by a process called focus rotary jet spinning, as described by the research paper.

According to the researchers, the bio-based coating can be laced with naturally occurring antimicrobial ingredients such as thyme oil, citric acid, and nisin. The coating is reportedly strong enough to protect against bruising while also inhibiting pathogenic microorganisms such as E. coli and listeria.

The researchers add that they can programme these ‘smart materials’ to act as sensors, activating and destroying bacterial strains on food, which can potentially reduce the transmission of food-borne illnesses and lower the risk of spoilage. For example, the research cites a quantitative assessment apparently showing that the coating extended the shelf life of avocados by 50%.

In addition, the coating can be rinsed off with water and degrades in soil within three days, according to the study. The researchers consider the biopolymer coating to be a scalable, cost-effective solution for both protecting human health and reducing the use of fossil-based plastic food packaging.

Philip Demokritou, director of the Nanoscience and Advanced Materials Research Center, and the Henry Rutgers Chair in Nanoscience and Environmental Bioengineering at the Rutgers School of Public Health and Environmental and Occupational Health Sciences Institute, comments: “We knew we needed to get rid of the petroleum-based food packaging that is out there and replace it with something more sustainable, biodegradable and nontoxic.

“And we asked ourselves at the same time, ‘Can we design food packaging with a functionality to extend shelf life and reduce food waste while enhancing food safety?’

“What we have come up with is a scalable technology, which enables us to turn biopolymers, which can be derived as part of a circular economy from food waste, into smart fibres that can wrap food directly. This is part of new generation, ‘smart’ and ‘green’ food packaging.”

Research on antimicrobial food packaging films appears to be expanding globally. Earlier this year, a team of scientists fromNanyang Technological University, Singapore and Harvard University developed waterproof packaging made from a type of corn protein, zein, along with starch, other naturally derived biopolymers, and antimicrobial compounds. The packaging reportedly kills harmful microorganisms, including bacteria and fungi, while extending the shelf life of fresh fruit by two to three days.

Source

https://packagingeurope.com/news/scientists-develop-starch-based-biopolymer-coating-with-antimicrobial-properties-for-food-packaging/8383.article

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News & Updates Sustainability

UPM launches fibre-based high-barrier packaging solution

UPM Speciality Papers has unveiled UPM Solide Lucent, a recyclable speciality kraft paper that the company says can be used as a coating base or for single-packs, bags, and wraps, with higher basis weights offered for a range of properties and applications.

According to UPM, UPM Solide Lucent is a kraft paper that is repulpable and designed to be recycled in existing fibre recycling streams. The company claims that the kraft paper is made from virgin cellulose fibres from responsibly grown forests, with FSC and PEFC certification available, and has a fibre content of over 95%.

This apparently leaves room for additional coatings while allowing the final packaging product to be recyclable in current fibre recycling streams. The company notes that UPM Solide Lucent is also compostable in accordance with the EN13432 standard.

UPM adds that Solide Lucent offers high strength, density, and folding properties that help to ensure the mechanical integrity and barrier performance of the packaging during converting and throughout the value chain. The company says the kraft paper also offers “excellent” print results with both flexo and rotogravure printing.

In addition to UPM Solide Lucent’s existing basis weights (45 g/m² and 62 g/m²), UPM says that it has added three new, higher basis weights: 72, 78, and 90 g/m². Lower basis weights have the flexibility for smaller pack sizes and higher basis weights offer rigidity and sturdiness where needed, according to the company.

Tommi Heinonen, head of sales at UPM Specialty Papers, explains: “We are always listening to our customers’ wishes, and there has been a strong demand for higher basis weights of UPM Solide Lucent.

“Brand owners choose materials with the functional properties, economics and consumer behaviour in mind. Basis weight requirements depend on end uses, functional needs, and market messages.

“Thanks to its outstanding sustainability credentials, this paper is a safe and smart choice for converters and brand owners looking to co-create new products with us.

“The target is also to reduce value chain recycling fees in the long run.”

Mika Uusikartano, senior manager of product portfolio management at UPM Specialty Papers, concludes: “Together with customers and partners, we can develop truly sustainable medium and high barrier packaging solutions, matching customer needs in a wide range of food and non-food applications.”

Last year, UPM Speciality Papers expanded its selection of recyclable packaging papers with the launch of a new two-sided coated barrier paper, UPM Asendo Pro, which apparently offers advanced grease resistance, moisture resistance, and a mineral oil barrier to help protect dry, greasy, or frozen food products.

Source:

https://packagingeurope.com/news/upm-launches-fibre-based-high-barrier-packaging-solution/8385.article

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News & Updates

Glen Scotia redesigns primary and secondary packaging

Glen Scotia has revamped its full packaging range, introducing a new bottle design for its standard and premium ranges.

The new look incorporates bolder shades of gold, deep aqua and emerald green on the primary and secondary packaging, depicting the colours of Campbeltown’s seafaring roots and leafy coastlines.

Colin Matthews, chief executive of The Loch Lomond Group, Glen Scotia’s parent company, said: “Glen Scotia has forever held a special place in Scotland’s west coast, but in recent years, thanks to the commitment of our team and significant investment in our distillery, the brand has grown exponentially.

“The Glen Scotia distillery is at the forefront of Campbeltown’s renaissance – showcasing the town’s rich whisky heritage, guiding the way for others to follow, and now putting the town and Glen Scotia back to the very centre of attention on the world’s whisky map. It has been made possible by our team’s knowledge, dedication, craftsmanship and determination, and we are very excited to take this stunning new packaging to the world.

“We are the only distillery in the world to have achieved both the highest accolade at the San Francisco World Spirits Competition and be crowned Scottish Distillery of the Year, an incredibly proud achievement for us all and even more special that it was all accomplished within the same 12 months. It is a feat only possible for the very best, but we continue to show our enthusiasm and ambition for Glen Scotia and Campbeltown to grow further with the release of this beautiful new packaging.

“We continue to be determined to share Glen Scotia’s thought-provoking heritage and mark its place as one of Scotland’s most impressive and creative whisky distilleries. The whisky industry can be a crowded place, but we are confident this latest move to further enhance the brand will positively spotlight Glen Scotia Whisky for years to come.”

Source:

https://www.packagingnews.co.uk/design/glen-scotia-redesigns-primary-secondary-packaging

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The Label Makers work on the Marksologist range by M&S

The Label Makers have collaborated with cocktail mixologists White Label Cocktails to produce labels for the Marksologist range by M&S.

The process of creating the labels, from concept to final print, took several months. The Label Makers were involved at the very beginning of the artwork concept stage, liaising very closely with brand identity and packaging design specialists Sand Creative to agree print methods, embellishments and materials that would work well with the designs.

The Label Makers worked in tandem with SGK and M&S. The labels were flexo printed, to include hot foil, emboss, deboss and tactile inline-embellishments. The end result saw each label having its own distinguished look and feel through a use of different uncoated and textured materials.

“We were delighted to be asked to work with M&S and partners on the new Marksologist range of products. Each design really utilises the extensive inline-embellishments that our MPS flexo presses have to offer. It was a joy to be involved in the whole process from artwork concept stage through to label application,” said The Label Makers’ Ben Robinson.

Founder and owner of White Label Cocktails, James Trevillion, added: “We initially connected with The Label Makers at Packaging Innovations at the NEC in 2020 – they really stood head and shoulders above the competition at that show. For this job, Ben and the team oozed professionalism and knowledge, and that filled me with confidence that the product would not only be first rate, they would be delivered on time and well supported.

“The labels look outstanding. With a premium liquid, it is imperative that the quality is communicated to the customer clearly, and the Marksologist labels do that with ease.”

Source:

https://www.packagingnews.co.uk/news/markets/label-makers-work-marksologist-range-ms

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News & Updates

Evian marks ‘100-years of Centre Court’ at Wimbledon with heritage label

Evian is celebrating Wimbledon’s ‘100-years of Centre Court’ with the launch of a limited-edition heritage label exclusively at this year’s event, inspired by a 1922 Evian packaging design.

The mineral water giant will commemorate its own heritage (first discovered in 1789) as well as Centre Court’s centenary through the launch of a limited-edition heritage label at this year’s event.

The reimaged label was inspired by a 1922 bottle design from the iconic brand and will be available to players at The Championships and in evian’s VIP Suite, featuring on evian’s popular 75cl bottles which are made from 100% recycled plastic*.

As part of Evian’s ongoing sustainability commitments and ambition to become a circular brand by 2025, Evian’s VIP guests will be encouraged to dress in a more eco-conscious way at The Championships, by honouring the brand’s ‘Summer Smart and Eco-Conscious’ dress code.

Following on from Evian’s partnership with environmental charity HUBBUB at last year’s event that saw recycling rates increase by 53% in Wimbledon Town Centre and Village, The water giant will launch a recycling reward scheme with Reward4Waste within the Grounds and in the Wimbledon Town Centre for the first time.

The scheme will incentivise attendees to recycle their water bottles through a QR code that will be found on recycling bins across the Grounds. By scanning the QR code and then the barcode on their Evian drink, attendees will enter for a chance to win Finals tickets to The Championships 2023. With deposit return schemes for drinks containers on the horizon for the UK & Ireland, Evian’s reward scheme will provide insight into the impact return schemes can have, and the role digital technology can play in making a scheme as convenient and engaging for consumers as possible.

Evian and Wimbledon are also launching their first-ever podcast series, ‘Wimbledon: Between the Lines’, celebrating 100 Years of Centre Court, featuring BBC Radio 1 presenters and tennis enthusiasts Matt Edmondson and Mollie King co-host the podcast, where they’ll explore not only tennis but a range of lifestyle topics including the quirks and traditions that make Wimbledon so iconic and special.

Dillon McEvoy, head of marketing at Evian, said: “As a longstanding partner of The Championships, we’re excited to be celebrating 100 years of Centre Court with the launch of our exclusive heritage label bottle for players.”

“Marking the centenary, we take the opportunity to recognise the progress Evian have made and the need to continue to innovate for a more sustainable future. We’ve continued to make strides with our sustainability commitments. We’ve launched ‘Bottles made from bottles’, will be trialling a digital recycling reward scheme at the tournament, and have reached carbon neutrality as a global brand and in our VIP Suite at Wimbledon. We’re proud of these steps and will challenge ourselves to do continue to do more on our sustainability journey.”

Gus Henderson, commercial director at the All England Club, said: “This is a special year for Wimbledon and we’re delighted that Evian is joining with us to celebrate the centenary of Centre Court in its current home. This milestone gives us the opportunity to remember some of the event’s most iconic moments and unique traditions, but also look forward to what the next 100 years might bring. With this in mind, one of our key commitments is to become Environment Positive by 2030 and we look forward to working alongside partners like Evian who are equally committed to a more sustainable future.”

Source:

https://www.packagingnews.co.uk/design/new-packs/evian-marks-100-years-centre-court-wimbeldon-heritage-label

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Heinz Hot Dog Pact Succeeds in Packaging Parity

In a deal with Wonder, Heinz makes hot dog history by creating equal packs of 10 wieners and 10 buns, for a limited time.

It just wasn’t fair.

For generations, hot dog fans lamented that wieners have come in packs of 10 and dogs in packs of 8. Heinz ketchup and Wonder partnered to broker a deal to create buns in packs of 10, ending this mismatch once and for, at least, a limited time.https://535ec142e708a5865ae6e8a97c0bdde3.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html

In time for National Hot Dog Month (July), Heinz and Wonder unveil 10-packs of buns at select grocers in Ontario. Available starting June 23, this resolution comes on the heels of the Heinz Hot Dog Pact that launched last National Hot Dog Month, urging bun and wiener companies to take action. One year and more than 33,000 signatures later, hot dog fans’ pleas were finally heard.

“Heinz has brought hot dogs and buns together for more than a century, so we felt like it was our duty as the world’s most iconic ketchup to rally our passionate fans and champion change for the age-old issue of unequal buns and wieners packs,” says Nina Patel, Head of North American Brand Communications, Kraft Heinz Co. “Today marks a monumental day for hot dog fans and we’re thrilled to announce that Heinz has done it. We brokered a partnership with Wonder to finally create buns in packs of 10.”

The new, limited-edition 10-packs of buns from Wonder can be found at Ontario locations of No Frills, Real Canadian Superstore, Shoppers Drug Mart, Your Independent Grocer, Dollarama, Valu-mart and Fortinos.Image courtesy of Kraft Heinz Co.HEINZ_HotDogPact_POS-web.jpg

“Wonder has been delighting Canadians since 1927. When Heinz created the Heinz Hot Dog Pact, the sheer volume of public response was too big to ignore,” says Kelly Backer, Head of Brand & Category development, Wonderbrands. “With many of our fans speaking up about this issue, we saw this as an opportunity for Wonder to partner with our friends at Heinz and finally give hot dog fans what they’ve longed for.”

But the battle is not over. Heinz is calling on all of North America to advocate for equal numbers of buns and wieners. Hot dog lovers can sign the petition at https://heinzhotdogpact.com/ and join the movement, bringing equal packs of buns and hot dogs to their region

Source:

https://www.packagingdigest.com/packaging-design/heinz-hot-dog-pact-succeeds-packaging-parity

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News & Updates Sustainability

Carlsberg Likes PEF Barrier Paper Bottle

A formalized agreement commits the beer company to use PEF made from Avantium’s FDCA Flagship Plant starting in 2024.

Carlsberg Group expects that the future of the paper bottle for its iconic beer is through a barrier made of polyethylene furanoate, better known as PEF.

The company along with the renewable chemistry specialists of Avantium have agreed to take the next step in the commercialization of polyethylene furanoate (PEF) for their mutual benefit. The Group signed a conditional offtake agreement with Avantium to secure a fixed volume of the 100% plant-based, recyclable, and high-performance polymer PEF from Avantium’s FDCA Flagship Plant, which Avantium aims to start-up in 2024.https://532e0b43f2e019df1c0ab6c4f99f3e81.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html

FDCA is furandicarboxylic acid, a monomer, that’s a building block for manufacturing PEF.

Carlsberg will use the PEF resin for various packaging applications, including its “Fibre Bottle” aka paper bottle, a bio-based and fully recyclable beer bottle.

Carlsberg launched a trial of its latest Fibre Bottle, which contains an inner layer of PEF produced in Avantium’s current Pilot Plant. Carlsberg will sample the Fibre Bottle to 8,000 consumers and other selected stakeholders in eight pilot markets in Western Europe.

Avantium and Carlsberg have been partners since 2019 as the companies worked together with Paboco (Paper Bottle Company) and the Paper Bottle Community. Paboco, Avantium and Carlsberg developed the Fibre Bottle, a barrier solution, and a pioneering packaging solution for Carlsberg beer.

Image courtesy of Carlsberg GroupAvantium-Carlsberg-PEF-289px.png

PEF’s superior performance qualities.

Today, the packaging consists of a wood fiber outer shell and a plant-based, recyclable PEF polymer liner. Beyond the sustainable packaging benefits, Avantium’s PEF has superior barrier properties, protecting the taste and fizziness of the beer and leading to a longer shelf life.

PEF also has higher mechanical strength than conventional plastics, enabling thinner packaging and thereby reducing the amount of material required.

In 2021, Avantium and Carlsberg signed a Joint Development Agreement to develop several PEF packaging applications, including the Fibre Bottle. With the test results of PEF in the Fibre Bottle proving successful, Carlsberg has decided to sign a conditional offtake agreement with Avantium to purchase PEF resin coming from its Flagship Plant, currently under construction in The Netherlands, for its Fibre Bottle and for the development of other beer packaging applications.

In its largest trial of the Fibre Bottle to date, today Carlsberg has revealed the latest generation design featuring the PEF lining and will sample 8,000 bottles across eight Western European markets throughout the summer. The bottles will be introduced to local consumers, customers and other stakeholders at selected festivals and flagship events, as well as targeted product sampling. Making the product accessible and gathering consumer feedback at this scale will be key to informing the next generation of design and accelerating Carlsberg’s ambition to make the Fibre Bottle a commercial reality.

Brand sees good test results.

“We are delighted to be bringing our new Fibre Bottle into the hands of consumers, allowing them to experience it for themselves,” says Stephane Munch, VP group development at Carlsberg. “However, this pilot will serve a greater purpose in testing the production, performance, and recycling of this product at scale. Identifying and producing PEF, as a competent functional barrier for beer, has been one of our greatest challenges — so getting good test results, collaborating with suppliers, and seeing the bottles being filled on the line is a great achievement!”

Tom van Aken, CEO of Avantium, says “We are pleased to expand our partnership with Carlsberg. It is a truly exciting milestone — for the very first time — consumers can experience a PEF-lined beer bottle. With business partners such as Carlsberg Group, Avantium can further scale and build the PEF value chain, meeting the growing global demand for circular and renewable material solutions. This is what the material transition is about: ensuring that consumers can get access to novel and sustainable products at scale.”

Source:

https://www.packagingdigest.com/sustainability/carlsberg-likes-pef-barrier-paper-bottle

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Kellogg to Split into Three Companies

A tighter focus on the separate businesses will enable each to “unlock their full potential.” What might this mean for packaging?

n June 21, two days ago, Kellogg announced it will be separating into three independent public companies, names to come later, so each can better focus on its specific business:

Global Snacking Co. — fueled by some of the company’s top brands, like Pringles, Nutri Grain, Town House, and Cheez-It. Estimated net annual sales: $11.4 billion.

North America Cereal Co. — the cereals you know and love, such as Kellogg’s Corn Flakes, Special K, and Kashi. Estimated net annual sales: $2.4 billion.

Plant Co. — anchored by the MorningStar Farms brand. Estimated net annual sales: $340 million. In the video, Kellogg Chairman/CEO Steve Cahillane admits one possibility is this company might then be sold.

According to Kellogg, the new companies “will all be leaders in their categories, and as standalone businesses, each will have an enhanced focus and will be better able to direct its resources toward its distinct strategic priorities, enabling all three to unlock their full potential.”

Kellogg anticipates that the cereal business might be the first to spin off; followed by the plant-based business. Both are expected to be complete by the end of 2023. In the press release, Kellogg explains that “The proposed spin-offs are intended to result in tax-free distributions of North America Cereal Co. and Plant Co. shares to Kellogg Co. shareowners.”

Plenty of opportunities for packaging staff.

What might this all mean for the brands’ packaging departments and the people working on centralized packaging functions that serve multiple brands, businesses, and/or locations?

A few more details first:

Locations will pretty much stay the same. North America Cereal Co. and Plant Co. will keep their headquarters in Battle Creek, Michigan. Global Snacking Co. will be headquartered in Chicago but will maintain dual campuses in Battle Creek and Chicago. The headquarters of Kellogg Co.’s three international regions — Europe, Latin America, and Asia/Middle East/Africa (AMEA) — will stay where they currently are. My take: Few employees will be left behind because they will not be asked to relocate.

Among the reasons for making this move now is that the separate companies will be better able to execute specific strategies with “increased agility and operational flexibility, enabling more focused allocation of capital and resources in a manner consistent with those strategic priorities.”

According to Cahillane, each new company will prioritize different goals. Because of these priorities, I see different potential impacts for each company’s packaging department:

• Global Snacking Co. plans to focus on building brands and emerging markets. My take: Significant investment in marketing could mean career opportunities in packaging research and development, as well as graphic design. Packaging projects could lean more toward innovation — smart packaging, for example — rather than optimization plans.

• North America Cereal Co. will concentrate on regaining market share and expanding profit margins, with long-term attention to productivity. My take: Look for packaging line optimization and potential investment in new equipment technologies.

• Plant Co. will focus on building awareness and penetration in North America, with international expansion in the future. My take: Remember, one possibility is that this company may be sold. Typically, that means making the balance sheet look as enticing as possible by maximizing profits. And that usually means fewer investment dollars (especially for capital expenditures) and a tightening on expenses. But that status quo would shift decidedly if ownership is maintained.

Additionally, one of the benefits being touted in the press release for Kellogg employees could be more rewarding career opportunities in the new companies. My take: Overall, there probably will be more opportunities for advancement for current staff, as well as more new positions as the Kellogg centralized packaging functions will need to be added at the new companies.

Because these changes will probably open opportunities for packaging professionals, I appreciate and understand Cahillane’s enthusiasm for the future: “After 116 years in business, how cool it is that our best days are absolutely in front of us.”

Source:

https://www.packagingdigest.com/food-packaging/kellogg-split-three-companies