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News & Updates Sustainability

Is Polystyrene a Sustainable Food Packaging Choice?

Ineos Styrolution America’s sustainability commercial manager, Cassie Bradley, shares the benefits of PS and its future in the circular economy.

Worth $31.6 billion in 2021, the Global Polystyrene Market is projected to reach $44.8 billion by the year 2028, growing at a CAGR of 5.2% over the analysis period of 2022-2028, according to a market study from BlueWeave Consulting.

That’s a whole lot of PS including high-impact polystyrene (HIPS) and expanded PS (EPS).https://6a0425e62a627939386e05be09a476af.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html

Although PS containers and packaging are recyclable, recycling rates are not where they should be. According to the EPA’s Advancing Sustainable Materials Management: 2018 Tables and Figures (Table 8, pages 10 and 11), 3.6% of PS containers and packaging are recycled. That figure drops to 0.9% when all municipal solid waste is considered.

What can be done to push that percentage up?

That’s where Ineos Styrolution comes into the picture. Cassie Bradley, INEOS Styrolution America’s sustainability commercial manager, explains the company’s strive toward an optimistic future for PS in the circular economy.

The Germany-based company is one of the world’s top two suppliers of styrenics, a precursor to PS. The global company operates 20 production sites in ten countries. Markets include automotive, electronics, household, construction, healthcare, and packaging.

The parent company, Ineos, committed to achieving five ambitious sustainability targets for 2025 that include using an average 30% of recycled content in products destined for PS packaging in Europe and ensuring that 100% of its polymer products can be recycled.

To make that happen Ineos is investing in PS depolymerization plants, collaborating on other advanced recycling schemes, and integrating renewable feedstock in its products.

With that in mind, Cassie Bradley, sustainability commercial manager, Ineos Styrolution, explains why PS is a viable food packaging option in today’s environment in this exclusive Q&A interview.

PS has drawn unwanted attention as a target in the anti-plastics movement including outright bans in some locations. Why is that?

Bradley: Single-use food packaging is an increasingly heated topic, with much of the info reaching the public centered on the undeserved vilification of PS materials. Without accurate facts, solutions are being proposed to implement PS bans which favor unrealistic, one-size-fits-all approaches and promote the use of ineffective alternatives that often have a larger environmental footprint than polystyrene.

The realistic solution? Use innovation to create progress within our country’s outdated recycling infrastructure and utilize recycling technologies to keep polystyrene in a circular economy, so that our modern society can continue benefiting from this valuable material while engaging the public on proper plastic waste disposal.

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Why does PS remain a good choice for food packaging in 2022?

Bradley: Polystyrene’s lightweight properties enable the material to provide the best insulation and preservation for food and beverage uses, helping to combat another critical issue: food waste.

Its strength and barrier properties allow PS to be used in a single layer for food packaging, requiring less material overall while eliminating the need for multiple mixed material layers — which prevents certain products from being adequately separated during the recycling process.

PS is a sustainable, safe, and hygienic material that’s designed for recycling. In fact, its very nature allows it to be broken back down into the original monomer again during the advanced recycling process. This process enables the material to be reused numerous times in pristine, food-grade applications — a key differentiator.

You might ask, “but what about alternative materials?” These often have a limited lifecycle and, in most cases, leave an even worse environmental footprint. Not to mention they can come with a hefty price tag that drives up costs for businesses and, as a result, consumers.

Why are you optimistic about recycling of PS?

Bradley: Scientists and engineers have been using PS for more than 90 years to aid modern advancements across industries, including creating sustainable materials for food packaging. It’s one of the most easily recyclable plastics — it can be recycled using both mechanical and advanced recycling technologies and it remains key to outlining an achievable path to the circular economy for plastics thanks to its many inherently sustainable properties.

The food industry relies on safe, sterile materials to ensure food is safe for customers and consumers, which is why advanced recycling solutions hold such high potential for this industry. For example, by utilizing advanced recycling technology, post-consumer PS waste can be repurposed again and again with the same high purity, and performance of virgin material.

It’s a truly circular solution!

What’s needed to increase PS circularity?

Bradley: Food packaging must fulfill functional requirements and leave a minimal impact on the environment. Modern material advancements have allowed for more sustainable food-grade packaging using PS without any change to the high-performing properties unique to styrenics.

Continued collaboration between industry, businesses, waste sorters, recyclers, and technology providers, is imperative for ensuring business leaders and consumers have a better understanding of the benefits of PS within a circular economy and the importance of investment in modern recycling infrastructure and recycled material.

source:

https://www.packagingdigest.com/food-packaging/polystyrene-sustainable-food-packaging-choice
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News & Updates

Sunhouse creates stunning design for Magnum X Dante special edition

Independent design agency Sunhouse has recently designed a special edition range of Magnum ice creams for the Italian market inspired by ‘The Divine Comedy’ by Dante Alighieri.

To commemorate the 700th anniversary of the poet’s death, Magnum developed three sensorially intense flavours that embody each stage of this epic journey.

The ‘afterlife worlds’ of Dante’s Divine Comedy are actualised with highly evocative design that expresses this classic story with a contemporary twist.

A pitch black landscape with fiery red cracks brings the temptation of Inferno to life, whilst abstract layers in earthy neutral tones embody the multi-sensorial dimension of Purgatorio.

Sally Knapton, Partner at Sunhouse. “We created visual worlds that captured the visceral tonality and sensorial nature of the story with a fearless style that was true to Magnum.”

Ben Curtis, global brand director at Magnum, said: “Magnum X Dante is a celebration of the highest expression of Italian literature with the highest expression of pleasure in the world of ice cream. Sunhouse really pushed the visual equities of the brand to channel the richness and depth of this epic story, crafting brave creative work that immediately immerses consumers in Dante’s world. It’s divinely inspired, aesthetically powerful and absolutely aligned with Magnum’s ‘True to pleasure’ ethos.”

source:

https://www.packagingnews.co.uk/design/new-packs/sunhouse-creates-dark-divine-design-for-magnum-x-dante-special-edition

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News & Updates

Biles Hendry redesigns branding for Burts Snacks

Burts Snacks has linked up with design agency Biles Hendry to revamp the look of its crisps.

The brief included evolving the logo, the core crisp ranges and NPD, as well as brand partnership limited editions with the likes of the RNLI.

The packaging features photography of Devon’s farmland and landscapes, a reflection that Burts Chips made in Devon, while its seasonings feature ingredients locally sourced from independent businesses like Spoilt Pig Farm, Quicke’s Cheese and South Devon Chilli Farm.

Dave McNulty, chief executive at Burts, said: “We are absolutely thrilled at Burts with the new packaging. The design looks truly amazing, and we have already received a universally positive reception so far. It’s recognisably Burts, but communicates so much more than the old design, ensuring that consumers get a sense of exactly who we are.

Anthony Biles, creative and strategic director at Biles Hendry said: “The new logo and packaging reflect Burts’ care and craft, with care and craft in the design. Burts goes to great lengths to ensure their snacks are the best tasting and of the best quality: they are real experts. What comes across is how much they genuinely care about their consumers, their suppliers and their own team; and the importance to Burts of their Devonshire roots.”

source:

https://www.packagingnews.co.uk/design/biles-hendry-redesigns-branding-for-burts-snacks

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News & Updates

Butterfly Cannon designs Twinings rebrand for South-East Asia

Butterfly Cannon has redesigned packaging for Twinings, targeting a younger audience in China and South-East Asia.

The design agency incorporated a roundel that acts as a unifying device across the range. The window is split in two and uses hand-crafted graphical illustrations. On the left of the Black Tea range are the three uppermost tea leaves, while on the right, “a provenance-based scene layered with uplifting iconography”.

With the pack graphics, Butterfly Cannon said that it had “selected the new straight Twinings International wordmark, making the branding feel more contemporary and premium”.

Butterfly Cannon specified a “complementary two-tone palette for each pack, executed in a unique gradient for each sub-range, to ensure each blend or flavour feels both coherent within its range and easy to differentiate not only on shelf but also in e-commerce – responsible for 50% of Twinings’ sales in China”.

A spokesperson for the Twinings South-East Asia brand team said: “We set Butterfly Cannon a triple target of improving Twinings’ recognition, shelf standout and range navigation. Their exceptional packaging redesign achieved all three, whilst making our rich heritage more relevant to our evolving consumer base. It will stand Twinings in good stead for our future growth and innovations.”

source:

https://www.packagingnews.co.uk/design/butterfly-cannon-designs-twinings-rebrand-for-south-east-asia

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News & Updates

Slice Design creates new branding and pack for Gazebo Fine Foods

Slice Design has created new branding and packaging for Gazebo Fine Foods.

The agency created “vibrant and energetic” packaging that is designed to capture the spirit of the brand.

Alan Gilbody at Slice Design said: “Peeled-off posters, paint spray and graffiti Capture the modern urban environment and evoke the different layers of culinary expertise, discovery of flavours and decades of experience that go into creating the most authentic street food.”

Sarah Hardy, marketing manager at Gazebo added: “We are delighted with the packaging designs created by Slice. We feel they encapsulate our vision, our values and the quality of our products. The designs are bright, appealing and modern but yet incorporate our heritage and the traditions behind our brand. We are excited to roll the products out to the market over the coming months and see the impact of this new look and feel.”

Source:

https://www.packagingnews.co.uk/design/slice-design-creates-new-branding-and-pack-for-gazebo-fine-foods

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News & Updates

Robot Food rebrands FITCH Brew Co drinks to Here&Now

Robot Food has created new branding for Here&Now, a range of iced tea and coffee drinks.

The Leeds-based agency was tasked to reposition, rename and redesign the entire brand, which was previously called FITCH Brew Co (FITCH).

The new name, Here&Now, looks to reflect the idea of the cold brew drinks as an antidote to the culture of using caffeine as little more than fuel, contributing to overwork and burnout.

The new packs looked to establish more of a connection with consumers, using illustration as a way to tell and elevate the brand story, as well as articulating the product inside each can.

Andy Deeley, co-founder at FITCH Brew Co, said: “I am delighted with the outcome of Here&Now – a bold, vibrant, contemporary creative that has exceptional standout appeal both on shelf and on digital. We have flipped the narrative from so many other brands in the category.”

Source:

https://www.packagingnews.co.uk/design/new-packs/robot-food-rebrands-fitch-brew-co-drinks-to-herenow

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Sustainability

Let there be a universal recycling language

There is no simple answer as to which packaging medium is the best for the environment. Truly sustainable packaging decisions are more complex than simply replacing one material with another. As an example, some materials may enjoy a smaller carbon footprint but require more water or heat to convert, thereby affecting the cradle-to-cradle environmental impact. Being lightweight, durable and flexible, the unique nature of plastics means that it naturally reduces a variety of environmental impacts across resources such as energy, water and greenhouse emissions, compared to its alternatives.

Greenwashing is the act of misleading consumers regarding environmental practices or benefits pertaining to a packaging item or a company’s, product or service.

Let’s eliminate greenwashing by understanding and using the same terminology.

Learn the truth about recyclability terms and the seven sins of greenwashing here:

Let there be a universal recycling language
Let there be a universal recycling language

Source:

https://www.bizcommunity.com/Article/196/178/228819.html

Categories
News & Updates Sustainability

Plastic packaging: Keeping it clean

With hygiene in the spotlight, why is plastic packaging the preferred medium within the retail and home environments?

Plastic packaging: Keeping it clean

Due to its shatter resistant properties, plastic has the ability to reduce breakages and thereby lower the risk of contamination within the retail and home environments, and surrounding work surfaces, whilst also protecting the contents from moisture, humidity, gasses and foreign bodies, including microorganisms.

From a food safety perspective, tamper evident designs that offer multiple reseal and child proofing opportunities keep the contents protected, hereby enhancing consumer confidence. Transparent packaging also allows consumers to look at, but not touch consumable products, reducing contamination and bruising.

Plastic is a clean packaging medium as it can be filled and sealed, within many factories, without human contact. Most plastic grades can also withstand multiple industrial washing, de-gassing and temperature sterilisation cleaning processes.

By extending the shelf life of most foods and produce throughout the distribution chain, plastic packaging lowers the carbon footprint, since food waste itself has a significantly higher carbon footprint impact, even compared to single use plastic items. Extended shelf life also encourages transport over longer distances and positively contributes by encouraging international trade.

Source:

https://www.bizcommunity.com/Article/196/178/229598.html

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News & Updates

The Cannabis Packaging Market would exceed $356.3 million by 2028, says Global Market Insights Inc.

As per the report published by Global Market Insights Inc., the global Cannabis Packaging Market was estimated at USD 151 million in 2021 and is estimated to surpass a valuation of $356.3 million by 2028, progressing at a CAGR of 11.7% from 2022 to 2028. This report offers a detailed analysis of wavering market trends, drivers & opportunities, top winning strategies, competitive scenarios, major investment pockets, and market size & estimations.

Growing awareness of the positive effects of cannabis in medical treatments, along with the formulation of numerous drugs, has boosted the consumption of cannabis ingredients in the medical industry, which is propelling market growth. For instance, the U.S. Food and Drug Administration (FDA) approved the usage of medications prepared using Tetrahydrocannabinol (THC) like nabilone and dronabinol to treat nausea in patients undertaking chemotherapy as well as to enhance appetite in patients with Acquired Immune Deficiency Syndrome (AIDS) who showcase wasting syndrome. Likewise, consuming cannabis in the form of smoking or a beverage causes intoxication & euphoria without harm, which has led numerous countries to legalize it for recreational purposes. Therefore, rising demand for cannabis products in these regions is anticipated to significantly drive the cannabis packaging market revenue over the forecast timespan.

Cannabidiol oil offers many advantages, such as treating pain & some mental health disorders, reducing cancer-related symptoms, avoiding side effects of cancer treatment like vomiting, nausea, and pain, and benefiting the heart & circulatory system. Cannabidiol oil is usually packaged in glass material, which is bolstering the demand for glass cannabis packaging. Glass jars or bottles are airtight, completely moisture-resistant, and odor-resistant storage solutions that are manufactured from high-grade hygienic glass, which would further fuel product adoption. The glass material segment is set to progress at a CAGR of over 11.8% through the assessment period.  

Meanwhile, the plastics material segment dominated the cannabis packaging market in 2021 and is slated to register notable revenue growth through 2028. Plastic packaging is considerably economical, cost-effective, and sturdier, which is foreseen to impel segmental growth in the forthcoming years.

Key reasons for cannabis packaging market growth:

  1. Increasing legalization of cannabis for medical use.
  2. Surging adoption of glass in cannabis packaging.
  3. Growing consumer preference for cannabis flower.

2028 forecasts show the “flower” segment retaining its dominance:

Based on cannabis form, the cannabis packaging industry share from the flower segment is expected to grow at a CAGR of more than 12.0% from 2022 to 2028. Prevalent legalization of cannabis for medical purposes in major states of the U.S., such as Florida, Colorado, California, and Washington, has aided the uptake of cannabis flower, which is likely to impel segmental growth over the forthcoming years.

North America to continue its top status in terms of revenue: In the regional landscape, the North America cannabis packaging market is projected to hold approximately 93.0% market share by 2028. Rising government support and initiatives in several U.S. states have led to the legalization of cannabis. The U.S. offers lucrative opportunities for many start-ups to enter the regional market and provide cannabis packaging services at competitive prices to fulfill the mounting demand. Factors like these are estimated to enhance cannabis packaging market growth in the future.

Impact of COVID-19 pandemic on cannabis packaging market        

Declaration of lockdowns after the COVID-19 outbreak boosted the uptake of cannabis products for both medical and recreational purposes. Several retail stores across various states of the U.S. witnessed heavy traction for cannabis products due to consumers’ fear regarding the shortage of cannabis products, which led to mass consumption of cannabis. Cannabis products reported the highest retail sales in March 2020, creating a massive demand for cannabis packaging during the COVID period.

Leading market players

Key market players analyzed in the cannabis packaging market report include Green Rush Packaging, Berry Global Inc., Cannaline Cannabis Packaging Solutions, Kaya Packaging, Max Bright Packaging Ltd, Pollen Gear, KushCo Holdings Inc., Dymapak, Drug Plastics Group, Impak Corporation, N2 Packaging, Diamond Packaging, Packaging Bee, and others.

Source:

https://www.packagingstrategies.com/articles/96956-the-cannabis-packaging-market-would-exceed-3563-million-by-2028-says-global-market-insights-inc

Categories
News & Updates Sustainability

Absolut Testing Paper-Based Bottle Caps

Pernod Ricard spirits brand Absolut is in the prototyping phase of packaging format testing with a press formed, paper-based beverage cap application.

While Packaging World tends to feature commercialized, shelf-ready packaging applications, projects still percolating in the prototype stage sometimes catch our eye. We first got wind that Sweden’s Blue Ocean Closures’ (BOC) paper-based bottle cap was soon to get a big brand on board back in March at a Smithers’ Sustainability in Packaging U.S. 2022 conference (article here). 

It turns out that fellow Swedish company Absolut, a Pernod Ricard brand, was the trailblazing spirits producer testing the BOC caps. The Absolut Company says it will develop the cap for use on its current glass bottles as an addition to existing cap solutions, as well as a possibility for future packaging innovations. There are likely to be several iterations of the cap through prototyping and testing stages in 2022, with plans to share it commercially in 2023. 20220518 Boc8

“We are still in the early stages of this project with Blue Ocean Closures, however, based on use of renewable raw materials to create a recyclable and biodegradable cap, we’re excited about the impact the change will make on the products’ sustainability,” says Eric Naf, Director Packaging Development at The Absolut Company.

Absolut’s existing cap is made from an inner plastic liner and an aluminum outer shell. The new closure format, which is intended to complement the existing closure format rather than replace it, is made from bio-based materials. The cap’s design reduces the amount of plastic used in packaging by combining a body made of sustainably sourced virgin FSC fiber material with a thin top-seal barrier layer, making it recyclable as paper and ocean biodegradable, according to BOC.

“We currently use our regular barrier liner made from EPE (expanded polyethylene) that easily separates from the paper shell in the recycling process,” Naf says of the prototyping process. “Over time, our ambition is to use our learnings from throughout the development process to develop an integrated, bio-based seal.”

The paper-based closures are formed using press forming method that, according to Lars Sandberg COE BOC, make for high quality forming and short cycle time.

“This creates our caps quickly and efficiently,” Sandberg says. “And as for many paper packages containing some plastics, such as windows or barrier layer, the polymer is separated in the standard recycled pulping process. In fact, since the cap liner is mechanically held in place it actually separates very easily to help the recycling process.”

This is part of a wider ambition from The Absolut Company and Pernod Ricard to create a fully circular business, working with suppliers and partners to ensure that 100% of its packaging is reusable, recyclable or compostable by 2025.

“We know that collaboration across the whole value chain sits at the heart of long-term progress and true environmental, economic, and social impact. As part of our circular way of thinking, we are delighted to be working with BOC to continue designing out single-use materials and using packaging innovation for the benefit of the planet,” Naf says. PW

Source:

https://www.packworld.com/design/materials-containers/article/22327109/absolut-testing-paperbased-bottle-caps#next-slide