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“Tattooed” Fruits Grab Attention, Save Plastic with Laser Date Coding
Laser etching directly onto suitably thick-skinned fruits like mangos and avocados lets Westfalia Fruit eschew plastic price look-up tags with date codes, while standing out on the shelf. Possibilities for unique designs, even 2D codes, abound. In an era where sustainability is paramount, Westfalia Fruit has taken a significant step towards reducing plastic waste while…
Douglas Laing introduces new addition to Old Particular Red Wine Cask Collection
Douglas Laing & Co. has announced an exciting addition to their portfolio with the release of the Girvan 16-Year-Old Single Grain Scotch Whisky. This limited edition is finished in a single Merlot Red Wine Cask, marking its place as the fourth bottling in the distinguished Old Particular Red Wine Cask collection. The Old Particular series…
Bluemarlin unveils redesigned Cisk beer portfolio
Global brand design consultancy Bluemarlin has recently unveiled a comprehensive redesign of Cisk beer, one of Malta’s most cherished brands. This extensive project showcases a refreshed visual identity for the Cisk range, celebrating its rich heritage while appealing to a contemporary audience. The redesign process commenced with the flagship Cisk Lager, renowned for its distinctive…
Bristol agency Outlaw creates new packaging for Peroni Nastro Azzurro
In an exciting development for one of the world’s leading beer brands, Bristol-based strategic brand design agency Outlaw has undertaken the first global redesign of Peroni Nastro Azzurro’s secondary packaging since 2018. This initiative aligns with Peroni’s ambition to ascend to the ranks of the top ten beer brands globally by 2030, recognizing that packaging…
Sealed Air launches new flexible printing solution for e-commerce packaging
Sealed Air has introduced a groundbreaking on-demand printing system, AutoPrint, designed specifically for late-stage customisation of protective packaging. This innovative solution aims to provide logistics and fulfilment operators with a flexible and efficient means of catering to the growing consumer demand for personalised branding and messaging on packaging. Alessandra Secchi, Executive Director of Digital Packaging…
ames Cropper reveals garment tags made from recycled coffee cups
In a significant step towards sustainable fashion, James Cropper has unveiled its premium garment tags made from recycled coffee cups, designed for the New Zealand lifestyle brand Untouched World. This initiative addresses the pressing issue of textile waste, particularly within the denim industry, which sees the production of approximately eight billion pairs of jeans each…
Albertsons Releases Buzz-Worthy rPET Wine Bottles
In a significant leap toward sustainable packaging, Albertsons Companies, Inc. has unveiled its Bee Lightly wine line, packaged in 100% recycled PET (rPET) bottles. This initiative marks a pioneering moment in the U.S. beverage industry, showcasing a commitment to eco-friendly practices while introducing innovative packaging solutions. The Bee Lightly collection features two distinct varietals: the…
Tomintoul Expands Contemporary Cask Finish Collection
Tomintoul Single Malt Scotch Whisky has announced the release of three new expressions in its ‘non-age statement’ cask finish collection, marking an exciting expansion for whisky enthusiasts. Handcrafted within the picturesque Cairngorms National Park, this addition features the Tomintoul Amarone Wine Cask Finish, Tomintoul Madeira Cask Finish, and Tomintoul Tempranillo Wine Cask Finish. The new…
Axe’s Limited Edition Collaborations: A Fusion of Fragrance and Hip Hop Culture
In an innovative marketing strategy, Axe has unveiled two exclusive limited-edition cans designed in collaboration with prominent figures in the hip hop industry: music producer Metro Boomin and rap artist Coi Leray. These special editions, created in partnership with the independent design agency Sunhouse and The Martin Agency, exemplify Axe’s commitment to cultural relevance, particularly…
The Label Makers works on second release of Haçienda Gin
The Label Makers has recently worked with The Spirit of Manchester Distillery on the second release of Haçienda Gin. The collaboration between The Label Makers and The Spirit of Manchester Distillery marks a significant milestone in spirit branding with the second release of Haçienda Gin. This partnership not only exemplifies the importance of innovative design…
