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“Tattooed” Fruits Grab Attention, Save Plastic with Laser Date Coding

Laser etching directly onto suitably thick-skinned fruits like mangos and avocados lets Westfalia Fruit eschew plastic price look-up tags with date codes, while standing out on the shelf. Possibilities for unique designs, even 2D codes, abound.

In an era where sustainability is paramount, Westfalia Fruit has taken a significant step towards reducing plastic waste while enhancing the presentation of its products. The multinational supplier, renowned for its avocados and mangos, has launched a pioneering process of laser etching codes and branding directly onto the fruit. This initiative, spearheaded by operations in the Netherlands, effectively eliminates the need for plastic price look-up (PLU) stickers, a common yet environmentally taxing practice.

Mathijs Benard, head of operations for Central Europe at Westfalia, emphasizes the dual objectives of this project: reducing plastic usage and maintaining the quality of the fruit. “Since joining Westfalia, my focus has been on improving collaboration and efficiency,” he states. The introduction of laser etching, likened to a tattoo on the mango, not only enhances the visual appeal of the fruit but also has the potential to save up to 10 million plastic stickers annually.

The creative possibilities of laser etching extend beyond mere identification. Initially aimed at providing functional details such as product origin and reference, the project has evolved to include health-related messages and seasonal promotions, offering a unique opportunity to engage consumers directly at the point of sale.

The laser etching process itself is both innovative and efficient. Utilizing a Videojet laser positioned above a conveyor tunnel, the system ensures precise marking of the fruit while adhering to stringent safety measures. The tunnel’s design allows for the laser to activate only after confirming the correct positioning of the fruit, thereby preventing accidents and ensuring consistent quality.

Benard notes that the speed of the laser etching process is comparable to traditional PLU sticker application, with the efficiency varying based on the complexity of the printed message. The advantages of this method are clear: no need for label replacements, reduced susceptibility to environmental conditions, and a significant reduction in plastic waste.

As Westfalia Fruit continues to innovate, the integration of laser etching not only aligns with global sustainability efforts but also sets a new standard in the fresh produce industry, proving that creativity and environmental responsibility can go hand in hand.

Source:

https://www.packworld.com/coding-printing-labeling/coding-markin

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Douglas Laing introduces new addition to Old Particular Red Wine Cask Collection

Douglas Laing & Co. has announced an exciting addition to their portfolio with the release of the Girvan 16-Year-Old Single Grain Scotch Whisky. This limited edition is finished in a single Merlot Red Wine Cask, marking its place as the fourth bottling in the distinguished Old Particular Red Wine Cask collection.

The Old Particular series is renowned for its meticulous selection of cask pairings, expertly chosen to enhance the inherent qualities of both Malt and Grain Scotch Whiskies. The aim is to elevate complexity and depth, offering consumers novel and enriching tasting experiences.

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Bottled at a robust 48.4% alcohol strength, this exquisite whisky is distinguished further by its commitment to quality. Douglas Laing & Co. has ensured that this release is free from artificial colouring and chill filtration, preserving the whisky’s integrity. The bottle is elegantly presented with a premium red wax dip, a fitting tribute to the richness within.

As a limited release, the Girvan 16-Year-Old Single Grain Scotch Whisky stands as a testament to Douglas Laing’s dedication to craftsmanship and innovation in the world of whisky. Enthusiasts and collectors alike will undoubtedly appreciate this new entry into the Old Particular collection

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Source:

https://www.packagingnews.co.uk/design/new-packs/douglas-laing-introduces-new-addition-to-old-particular-red-wine-cask-collection

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Bluemarlin unveils redesigned Cisk beer portfolio

Global brand design consultancy Bluemarlin has recently unveiled a comprehensive redesign of Cisk beer, one of Malta’s most cherished brands. This extensive project showcases a refreshed visual identity for the Cisk range, celebrating its rich heritage while appealing to a contemporary audience.

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The redesign process commenced with the flagship Cisk Lager, renowned for its distinctive yellow branding, along with its low-calorie variant, Cisk Excel. Following the success of these initial endeavors, Bluemarlin extended the new visual system across the entire Cisk lineup, which now includes Cisk 0.0%, Cisk Pilsner, Cisk Premium, Cisk Strong, Cisk Extra Strong, and the innovative Cisk Chill range.

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The challenge faced by Bluemarlin was to create a cohesive and modern look for Cisk’s diverse portfolio while preserving the brand’s iconic elements. The result is a unified range that prominently features the recognizable Maltese cross and sunray motifs across all products, from the classic yellow lager to the vibrant Chill range.

Charlie Spiers, account director at Bluemarlin, emphasized the importance of harmonizing Cisk’s rich traditions with the evolving market demands. “We had to consider the brand’s appeal across different consumer segments—from the loyal older generation, the ‘Patriots’, to the younger, more adventurous ‘Modernists’,” remarked Spiers.

Each variant is designed to reflect its unique character while contributing to an overall consistent brand experience. For instance, the newly designed Cisk Pilsner and Premium beers present a sleek gold and white palette, while the 0.0% variant employs a crisp white can to symbolize purity and lightness. In contrast, the Strong and Extra Strong beers showcase bold black and gold designs, encapsulating robustness and flavour depth.

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Special attention was also given to the Cisk Chill range, which targets light, summer drinkers with its flavour variations of Lemon, Berry, and Ginger & Lime. Bluemarlin crafted a vibrant visual language for this line, incorporating lively greens and yellows that resonate with the core Cisk identity while accentuating its distinct fruity profiles.

In conclusion, the redesigned Cisk beer range embodies a strategic fusion of tradition and modernity, catering to a broad spectrum of consumers while preserving the essence of this legendary Maltese brand

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Source:

https://www.packagingnews.co.uk/design/new-packs/bluemarlin-unveils-redesigned-cisk-beer-portfolio

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Bristol agency Outlaw creates new packaging for Peroni Nastro Azzurro

In an exciting development for one of the world’s leading beer brands, Bristol-based strategic brand design agency Outlaw has undertaken the first global redesign of Peroni Nastro Azzurro’s secondary packaging since 2018. This initiative aligns with Peroni’s ambition to ascend to the ranks of the top ten beer brands globally by 2030, recognizing that packaging is a critical element of brand growth and market presence.

Historically, Peroni Nastro Azzurro’s secondary packaging adhered to traditional codes of premium branding, rendering it less visible against more striking competitors. The previous design had faltered, overshadowed even by its own launches, such as the non-alcoholic Peroni 0.0% and the ‘Stile Capri’. The new design aims to rectify this, enhancing the brand’s shelf visibility and premium perception in over 70 international markets.

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Outlaw’s approach involved extensive distinctive asset research to identify the most powerful visual elements of the brand. Their findings led to the bold decision to elevate the blue ribbon – or ‘Nastro Azzurro’ – as the central feature of the new design. This elegant element sweeps across the packaging, embodying the brand’s Italian flair and creating a striking presence that enhances findability and appeal. The updated logo, referred to as the ‘Amaretti’, has been rebalanced for improved visibility while maintaining its premium essence.

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This redesign not only enhances the aesthetic qualities of the product but also streamlines a global rollout process. Outlaw effectively extended the core design to include variants like Peroni 0.0% and Gluten Free, ensuring a cohesive branding strategy across diverse markets. The new packaging is anticipated to capture consumer attention and encourage trial, which is vital for Peroni’s growth objectives.

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Alex Rexworthy, design director at Outlaw, succinctly captured the essence of the redesign, stating, “It was an honour to unleash the ‘Nastro Azzurro’ and send it rippling around the world.” Meanwhile, Mike O’Donoghue, global head of brand at Peroni Nastro Azzurro, expressed enthusiasm for the result, affirming its potential to resonate with consumers worldwide.

As the new secondary packaging begins to roll out across various markets, it symbolizes not just a fresh visual identity, but also a renewed commitment to standing out in a competitive landscape, inviting more consumers into the elegant world of Peroni Nastro Azzurro.

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Source:

https://www.packagingnews.co.uk/design/new-packs/bristol-agency-outlaw-creates-new-packaging-for-peroni-nastro-azzurro

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Sealed Air launches new flexible printing solution for e-commerce packaging

Sealed Air has introduced a groundbreaking on-demand printing system, AutoPrint, designed specifically for late-stage customisation of protective packaging. This innovative solution aims to provide logistics and fulfilment operators with a flexible and efficient means of catering to the growing consumer demand for personalised branding and messaging on packaging.

Alessandra Secchi, Executive Director of Digital Packaging Europe at Sealed Air, emphasises the increasing trend among brands and retailers to customise e-commerce packaging as a strategy to engage consumers and enhance brand visibility. The rise of social media unboxing videos has further amplified the need for distinct packaging, presenting challenges for logistics and fulfilment companies that must manage numerous design templates while efficiently handling the ordering and storage of pre-printed boxes.

AutoPrint addresses these challenges by offering a digital printing solution that seamlessly integrates into existing packaging lines. This system allows for direct printing of customised designs and information onto closed boxes, thereby minimising storage requirements and reducing waste associated with unused pre-printed materials.

Featuring a full-colour CMYK printer, AutoPrint automatically adjusts to accommodate box heights of up to 200 cm and widths of 14 cm, with side printing options available and plans to expand the printing width in the future. The system boasts an impressive capability of printing up to 15 boxes per minute, compatible with both white and brown corrugated boxes. By eliminating the need for on-pack labels, AutoPrint facilitates quick transitions between different designs, enabling operators to produce premium quality graphics, text, and barcodes that meet the evolving demands for personalised packaging.

Moreover, AutoPrint can be integrated with Sealed Air’s Brand I-Pack Automated Void Reduction Packaging system, which optimises fulfilment processes by dynamically adjusting pack sizes. I-Pack calculates product dimensions in real time to ensure that corrugated boxes are accurately sized, folded, closed, and sealed according to the specific requirements of the items being packaged.

In conclusion, Sealed Air’s AutoPrint represents a significant advancement in customised packaging solutions, empowering logistics and fulfilment operators to meet contemporary consumer expectations while enhancing operational efficiency.

Source:

https://packagingeurope.com/news/sealed-air-launches-new-flexible-printing-solution-for-e-commerce-packaging

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ames Cropper reveals garment tags made from recycled coffee cups

In a significant step towards sustainable fashion, James Cropper has unveiled its premium garment tags made from recycled coffee cups, designed for the New Zealand lifestyle brand Untouched World. This initiative addresses the pressing issue of textile waste, particularly within the denim industry, which sees the production of approximately eight billion pairs of jeans each year. Alarmingly, the World Economic Forum reports that 73% of discarded clothing ends up incinerated or in landfills, with only a mere 12% being recycled into insulation or mattresses, and less than 1% repurposed into new products.

The innovative tags from James Cropper are composed of 100% recycled materials, featuring 20% post-consumer denim fiber and 80% recycled fiber sourced from coffee cups. This cellulose-based product is not only recyclable globally but also embodies the principles of a circular economy, allowing the fibers to have multiple lives.

Untouched World has selected Rydal Apparel to replace traditional swing tags on its new range of recycled denim tote bags, coinciding with the launch of their new store in Auckland, New Zealand, this November.

Kate Gilpin, Product Manager for Luxury Packaging at James Cropper, emphasized the importance of such innovations in fostering a circular economy within the fashion industry. She remarked, “Brands like Untouched World are highlighting what’s possible and how a simple shift, like replacing paper or plastic tags with recycled fiber tags, can make a world of difference to our planet.”

Lucinda LeHeron, Creative Director at Untouched World, echoed this sentiment, stating, “We use time-honoured practices and luxurious natural materials to break away from the fast fashion model. Every detail of our garments’ life cycle and each step in our supply chain is carefully considered.” She further noted the significance of selecting sustainable materials, highlighting the collaboration with James Cropper as a testament to their commitment to circularity and waste reduction.

This partnership marks a pivotal moment in the movement towards sustainable fashion, showcasing how thoughtful innovation can lead to meaningful environmental impact.

Source:

https://packagingeurope.com/news/james-cropper-reveals-garment-tags-made-from-recycled-coffee-cups

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Albertsons Releases Buzz-Worthy rPET Wine Bottles

In a significant leap toward sustainable packaging, Albertsons Companies, Inc. has unveiled its Bee Lightly wine line, packaged in 100% recycled PET (rPET) bottles. This initiative marks a pioneering moment in the U.S. beverage industry, showcasing a commitment to eco-friendly practices while introducing innovative packaging solutions.

The Bee Lightly collection features two distinct varietals: the 2022 Bee Lightly Chardonnay and the 2023 Bee Lightly Rosé, both of which represent a harmony of quality and sustainability. The introduction of flat rPET bottles not only minimizes the carbon footprint associated with wine distribution but also reduces pallet usage by an impressive 44%, thereby enhancing shipping efficiency.

“It is our ongoing mission at Albertsons Cos. to distinguish ourselves in the wine sector and expand our quality offerings,” asserts Curtis Mann, master of wines. “With the launch of our Bee Lightly selection, we provide customers with affordable wines from France while setting new standards in wine packaging.”

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This innovative project is the result of a collaborative effort between Albertsons’ Own Brands team, WX Brands, and Packamama, a climate tech packaging firm recognized for its distinctive flat-bottle design. Together, they have established a sustainable model that prioritizes environmental responsibility without compromising consumer choice.

Bee Lightly wines are available at select Albertsons, Safeway, Vons, Jewel-Osco, and ACME stores, with plans for delivery through Vine & Cellar in California. Sourced from the Hérault and Limoux regions, these wines elevate the standards for both taste and sustainability.

As the grocery chain moves forward, the Bee Lightly initiative serves as both a reminder and an inspiration for innovative practices in the beverage industry, promoting a greener future through thoughtful packaging solutions.

The Advantages of Recyclable rPET Bottles in Wine Packaging

In the quest for sustainable packaging solutions, the introduction of recyclable rPET bottles marks a significant advancement in the wine industry. These innovative bottles are 87% lighter than traditional glass bottles of the same volume, presenting a compelling case for eco-conscious producers and consumers alike.

One of the most notable benefits of rPET bottles is their flat packaging design, which significantly reduces the carbon footprint associated with transportation. This design not only enhances logistical efficiency but also allows for nearly double the number of products to be shipped on a single pallet. For instance, Albertsons’ Bee Lightly application utilizes this flat-back bottle design, resulting in a remarkable 44% reduction in pallet usage when shipping the same volume of wine compared to standard glass bottles.

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Brandon Brown, Senior Vice President of Own Brands at Albertsons Companies, emphasizes the importance of this innovation: “The introduction of Bee Lightly into our Own Brands portfolio marks an innovative partnership and venture into wine packaging, highlighting our dedication to product quality and environmental stewardship.” He further notes that today’s consumers appreciate the quality and value offered by private label products, making the Bee Lightly premium wine varietals an attractive option for those seeking both affordability and excellence in flavor.

In summary, the adoption of recyclable rPET bottles not only supports sustainability efforts but also enhances operational efficiency in the wine industry, paving the way for a more environmentally responsible future.

Source:

https://www.packagingdigest.com/beer-wine-spirits/albertsons-releases-buzz-worthy-rpet-wine-bottles

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Tomintoul Expands Contemporary Cask Finish Collection

Tomintoul Single Malt Scotch Whisky has announced the release of three new expressions in its ‘non-age statement’ cask finish collection, marking an exciting expansion for whisky enthusiasts. Handcrafted within the picturesque Cairngorms National Park, this addition features the Tomintoul Amarone Wine Cask Finish, Tomintoul Madeira Cask Finish, and Tomintoul Tempranillo Wine Cask Finish.

The new offerings showcase a simple yet elegant design, characterized by clear bottles that allow the rich amber whisky to be prominently visible. Each bottle is adorned with a straightforward, business-like label, prominently displaying the brand’s logo and essential information. This contemporary aesthetic reflects Tomintoul’s commitment to both quality and style, appealing to a modern audience.

As Tomintoul continues to innovate, these latest expressions promise to delight whisky connoisseurs and casual drinkers alike, offering a unique exploration of flavors influenced by distinct cask finishes.

Source:

https://www.packagingnews.co.uk/design/new-packs/tomintoul-launches-new-lines-in-contemporary-cask-finish-collection

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Axe’s Limited Edition Collaborations: A Fusion of Fragrance and Hip Hop Culture

In an innovative marketing strategy, Axe has unveiled two exclusive limited-edition cans designed in collaboration with prominent figures in the hip hop industry: music producer Metro Boomin and rap artist Coi Leray. These special editions, created in partnership with the independent design agency Sunhouse and The Martin Agency, exemplify Axe’s commitment to cultural relevance, particularly among the influential Gen Z demographic.

The collaboration marks a significant evolution in Axe’s branding approach, seeking to resonate more deeply with contemporary audiences through artistic partnerships. James Giles, executive creative director at Sunhouse, noted the excitement of involving both artists in the design process, allowing their distinctive styles to inform the final products. Metro Boomin’s can features dynamic elements such as swirling keyboard keys and comic book motifs, reflecting his musical essence, while Coi Leray’s design incorporates Koi fish and butterflies, resonating with her signature visual identity.

Both designs draw inspiration from the artists’ shared passion for anime and comics, creating a cohesive narrative that appeals to their fan bases while celebrating the essence of Axe’s fine fragrance offerings. The inclusion of vanilla flowers and lavender stalks further enhances the fragrance credentials, crucial for the product’s success in a competitive market.

The collaboration is underscored by the artists’ signatures, symbolizing authenticity in an era where genuine connections with brands are paramount. As Stephanie Bau, Axe global brand manager, articulated, the exceptional capabilities of the Sunhouse team have resulted in collectible pieces that not only deliver in terms of aesthetics but also set a new benchmark for future collaborations.

Thus, Axe’s partnership with Metro Boomin and Coi Leray, bolstered by the creative prowess of Sunhouse, encapsulates a forward-thinking approach that merges fragrance with contemporary culture, appealing to the aspirations and preferences of the modern consumer. This initiative not only reinforces Axe’s position in the fragrance market but also solidifies its relevance within the dynamic landscape of youth culture.

source:

https://www.packagingnews.co.uk/design/new-packs/axe-limited-edition-collaborations-with-rap-stars-designed-by-sunhouse

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The Label Makers works on second release of Haçienda Gin

The Label Makers has recently worked with The Spirit of Manchester Distillery on the second release of Haçienda Gin.

The collaboration between The Label Makers and The Spirit of Manchester Distillery marks a significant milestone in spirit branding with the second release of Haçienda Gin. This partnership not only exemplifies the importance of innovative design in product presentation but also reflects a commitment to enhancing the consumer experience through aesthetic creativity.

In a notable departure from conventional packaging norms, the Haçienda Gin underwent a transformative redesign. The typical clear glass bottle, commonly found within the gin market, was replaced by a striking matte black spray finish. This bold choice not only distinguishes the product but also reinforces its unique identity within a saturated marketplace.

The label design drew inspiration from the iconic Haçienda hazard stripes, transitioning them from the peripheral aspect of the label to a prominent central placement. This strategic repositioning not only captures the essence of the brand’s heritage but also appeals to a modern audience. Furthermore, the application of hidden UV print adds an element of surprise and interactivity. The inclusion of the ‘Use Hearing Protection’ symbol—an art piece on the front of the bottle—as well as complementary artwork on the reverse side, creates layers of engagement for consumers.

Zoe Rigby, marketing manager of The Spirit of Manchester Distillery, highlighted the collaborative spirit between the two entities, noting that The Label Makers provided essential support throughout the design process. Their expertise in label materials and printing options was invaluable in realizing the vision for the final product. The outcome, as Rigby stated, is a testament to quality, with vibrant color choices that enhance the overall appeal of the packaging.

In conclusion, the second release of Haçienda Gin serves as an exemplary case of how innovative design can elevate a product’s market presence. The partnership between The Label Makers and The Spirit of Manchester Distillery not only resulted in a visually striking label but also set a benchmark for creativity and collaboration in spirit branding. This approach underscores the significance of thoughtful design in capturing consumer attention and fostering brand loyalty.

Source:

https://www.packagingnews.co.uk/design/new-packs/the-label-makers-works-on-second-release-of-hacienda-gin