In a significant step towards sustainable fashion, James Cropper has unveiled its premium garment tags made from recycled coffee cups, designed for the New Zealand lifestyle brand Untouched World. This initiative addresses the pressing issue of textile waste, particularly within the denim industry, which sees the production of approximately eight billion pairs of jeans each year. Alarmingly, the World Economic Forum reports that 73% of discarded clothing ends up incinerated or in landfills, with only a mere 12% being recycled into insulation or mattresses, and less than 1% repurposed into new products.
The innovative tags from James Cropper are composed of 100% recycled materials, featuring 20% post-consumer denim fiber and 80% recycled fiber sourced from coffee cups. This cellulose-based product is not only recyclable globally but also embodies the principles of a circular economy, allowing the fibers to have multiple lives.
Untouched World has selected Rydal Apparel to replace traditional swing tags on its new range of recycled denim tote bags, coinciding with the launch of their new store in Auckland, New Zealand, this November.
Kate Gilpin, Product Manager for Luxury Packaging at James Cropper, emphasized the importance of such innovations in fostering a circular economy within the fashion industry. She remarked, “Brands like Untouched World are highlighting what’s possible and how a simple shift, like replacing paper or plastic tags with recycled fiber tags, can make a world of difference to our planet.”
Lucinda LeHeron, Creative Director at Untouched World, echoed this sentiment, stating, “We use time-honoured practices and luxurious natural materials to break away from the fast fashion model. Every detail of our garments’ life cycle and each step in our supply chain is carefully considered.” She further noted the significance of selecting sustainable materials, highlighting the collaboration with James Cropper as a testament to their commitment to circularity and waste reduction.
This partnership marks a pivotal moment in the movement towards sustainable fashion, showcasing how thoughtful innovation can lead to meaningful environmental impact.
Source:
https://packagingeurope.com/news/james-cropper-reveals-garment-tags-made-from-recycled-coffee-cups
9 replies on “ames Cropper reveals garment tags made from recycled coffee cups”
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