Pepsi MAX has launched its first major redesign in 14 years, featuring a new logo distinctly reminiscent of its 1990s branding.
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By Waqas Qureshi 15 March 2024
Pepsi MAX showcases redesign, drawing on its classic branding
Pepsi MAX has launched its first major redesign in 14 years, featuring a new logo distinctly reminiscent of its 1990s branding.
The new packs feature a re-designed and refreshed ‘electric blue and black’ logo, with a white background as a throwback to the classic Pepsi logo going back decades.
The soft drinks giant said the rebrand aims to draw on Pepsi‘s history while looking forward to its ‘commitment to Pepsi Zero Sugar’.
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