Parton and the CPG company have already had a multiyear successful partnership.
By now, unless someone lives under a rock or on some remote island, everybody knows who Dolly Parton is. The singer, philanthropist, and entrepreneur just turned 78 last week and shows no signs of slowing down.
Parton is now partnering with Conagra Brands on a new line of food products that will include frozen, refrigerated, grocery, and snack items inspired by down-home comfort cuisine. This comes after the continued success of her multiyear partnership with Duncan Hines.
“I loved co-creating my Duncan Hines line with Conagra and I’m thrilled we’re going well beyond the baking aisle with new items across the store,” said Parton. “We’re looking to continue to inspire special moments in the kitchen, with some of my family’s favorite recipes, and I think people are really going to love them!”
The new products will start rolling out in stores nationwide this month, with an expanded line-up of Duncan Hines’ mixes including Chocolate Cake Mix, Yellow Cake Mix, Cinnamon Crumb Cake Mix, Blueberry Muffin Mix, and Banana Nut Muffin Mix.
Additionally, the first single-branded Dolly Parton item, Buttermilk Pancake Mix, will start hitting shelves this winter and marks Dolly’s first foray into the breakfast category. More items are expected to launch later in 2024 including frozen items.
“We are beyond thrilled to build on the success of our partnership with one of the most beloved and respected women in the world,” added Lucy Brady, president of Grocery & Snacks at Conagra Brands. “With our expertise in food, we’ll help bring Dolly’s vision and favorite recipes to so many tables across America, with delicious new offerings across a wide range of eating occasions.”
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