Mediterranean food brand Cypressa has launched a three-strong range of new olive pouches into Asda and WHSmith.
Targeting on-the-go consumers, the packs have been designed for convenience and ease-of-use.
The pouch designs feature colour-coded variants for different flavours, and a clear illustration of the variant on-pack for consumers to see the product image on shelf.
Harry Constantinou, commercial controller at Cypressa, said: “We are thrilled to be able to offer Cypressa’s popular olive varieties in a smaller format for busy commuters and those looking for quick and healthy snacks to keep them fuelled throughout the day.
“These new olive pouches are perfect for eating on the go, including in lunch boxes, or having as a standby snack in your desk or bag.”
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