Chilled juice giant Tropicana is entering the ambient juice category and introducing its top three flavours to long-life shelves.
Served in new long-life cartons, the new ambient range will consist of the top performing flavours of Smooth Orange, Original Orange and Apple.
This launch will meet an increased demand for quality branded offerings within the Not From Concentrate ambient category and allow shoppers to trade up into brand.
Caroline Wilding, head of marketing, Juices UK at Tropicana Brands Group, said: “It’s important we deliver products designed to meet the needs of both our retailers and their shoppers. The launch of Tropicana into the ambient category will allow shoppers to enjoy the great quality and taste of Tropicana for longer and allow them to stock up on their favourite juice brand. For our retailers, we’re pleased to help grow the category and increase basket spend as shoppers trade up to the brand in the ambient aisle.
“Catering to the growing trend of bulk-buying demonstrates our commitment to providing a wide range of products that satisfy evolving shopping habits, tastes and consumption preferences. The NPDs are the latest expansion of Tropicana’s offering, and another step in cementing the well-rounded and strong connection we have with our customers.”
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