BOL Foods has switched to new bespoke glass bottles from Beatson Clark for its range of Power Shakes.
The shakes have been on the market for 18 months and consumer research was used to help guide Beatson Clark and Touch Design.
Jessica Vara, brand and portfolio leader at BOL Foods said: “The original glass bottle had limitations, but our consumers love the use of glass. Not only does it feel premium, but the product is also perceived to be fresh and high quality. The narrower neck has improved the consumer drinking experience and space for a larger label that wraps around the bottle has given us more room for messaging.
“Another reason we have chosen glass it that we see a huge number of BOL consumers re-using our packaging.”
Lynn Sidebottom, sales and marketing director at Beatson Clark, added: “Because we specialise in tailored runs, we can be agile and provide a highly flexible service to our customers. Our in-house design team is more than happy to work with design agencies to make sure we create a bespoke bottle that fulfils all the customer’s criteria.”
Source:
https://www.packagingnews.co.uk/design/new-bespoke-bottles-from-beatson-clark-for-bol-foods
