Snacks brand, Eat Real, is seeking to broaden its appeal to a wider audience of health-conscious shoppers by rebranding its full range.
Under the new brand positioning ‘Relishing the Alternative’, the better-for-you snacking brand is following the growing movement around healthier, yet delicious plant-based snacking.
The new refreshed packs, designed by Bristol-based design studio Outlaw, aim to bring Eat Real’s big bold flavours to life. By highlighting its culinary ingredients and artisanal food experiences, they call on food lovers to take pleasure in discovering alternative, healthy combinations.
Launching in May, the updated packs will extend across its full Lentil, Quinoa, Hummus and Veggie Chip ranges, starting with hero flavours including Hummus Tomato & Basil, Lentil Chilli & Lemon, Hummus Salted and Quinoa Sour Cream & Chive.
Keeping its pioneering roots at the forefront, the new design highlights both its flavour combinations and better-for-you credentials, including vegan and gluten-free.
All Eat Real products remain free from artificial colours, flavours and ingredients, with the Hummus and Lentil ranges containing 30% less fat than regular potato chips.
The rebrand coincides with the redevelopment of the Hummus Chips range, in which four of its flavours are now HFSS compliant thanks to a reduction of its salt content by more than 50%.
Eat Real marketing director, Helen Pomphrey explained: “Eat Real has become pioneers in better-for-you thanks to its unusual ingredients layered with bold, unexpected flavours inspired by the combinations you find in your own cooking.
“We’ve found that Eat Real’s flavours are a key driver to consumer purchase, as more people opt for delicious, yet healthy alternatives.
“|Using bright bold colours and showcasing our mouth-watering ingredients on-pack, the new look and feel is set to bring excitement to the range, whilst also bringing the bold flavours to life.”
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