Glass packaging specialist Ardagh is behind the latest limited edition from vodka brand Absolut.
Absolut Voices incorporates a sound waves design and has been released to celebrate the “wavemakers and trailblazers of the world”.
Ardagh’s product design team worked with Absolut and design agency Brand Union. The limited-edition bottle is available worldwide in 700ml, 750ml and 1litre.
The sapphire blue-coloured premium bottle contains 80% recycled glass, the highest percentage yet for Absolut. Ardagh said that is thanks largely to the high recycling rate in Sweden, meaning more recycled glass cullet is available to Ardagh for use in the furnace
Elin Furelid, global head of Absolut portfolio and design, said: “Celebrating diverse and different viewpoints has always been in our spirit. We’re continuously inspired by the idea that the world becomes a better place when we come together beyond differences, share good times and empower one another. That spirit is what Absolut Voices is all about.”
Maria Persson, NPD project manager at Ardagh Glass Packaging – Europe, added: “We worked with Brand Union to ensure the design met the creative brief to convey the effect of expanding sound waves rather than ripples of water. The effect of the 360-degree design feature was achieved by creating irregular circles with shallow embossing to give life to the waves. Our product design team created the desired effect using their in-house sculptured embossing technology and expertise to give it a lifelike quality and standout impact”.
“It was exciting to see the first bottles come off the production line in the deep sapphire blue, with light bouncing around the bottle from the edges of the sound wave design.”
Source:
https://www.packagingnews.co.uk/design/ardagh-creates-sound-wave-look-absolut-limited-edition-pack
