A closer look at Mondi’s paper-based shrink wrap alternative

Mondi says that Hug&Hold – its recyclable, paper-based shrink wrap alternative – reduces carbon footprint by 43% compared to LDPE shrink wrap. We recently spoke with Jakub Vilánek, packaging innovation scale manager for flexible packaging at Mondi, to learn more.

Hug&Hold represents a significant advancement in the packaging industry, designed specifically for the safe transport and stacking of beverage bottle bundles. This innovative solution consists of two primary components: a patent-pending kraft paper sleeve and a corrugated clip. The sleeve, crafted from Advantage SpringPack Plus material, boasts exceptional tensile strength, allowing it to securely strap and stabilize bottles during transit. Meanwhile, the clip encircles the neck of the bottles, enhancing stability and adding an optional integrated handle for convenient transport. This design ensures that consumers can easily access individual bottles from the bundle, promoting practicality and ease of use.

Comparatively, Hug&Hold presents distinct functional advantages over traditional plastic alternatives. While many plastic wraps can be prone to damage and environmental concerns, Hug&Hold is engineered from renewable and fully recyclable materials, ensuring its suitability for existing paper waste streams throughout Europe. In terms of strength, it offers robust performance without the susceptibility to water damage associated with some plastic products.

To further substantiate its environmental credentials, Mondi commissioned a life cycle assessment (LCA) that adhered to ISO standards and employed the Environmental Footprint method. This rigorous study assessed 16 indicators, evaluating the life cycle impact from raw material acquisition to end-of-life treatment. The results were compelling: Hug&Hold demonstrated a 43% lower carbon footprint compared to average LDPE virgin plastic shrink wrap and a 15% lower footprint than LDPE shrink wrap with 100% recycled content. This highlights Hug&Hold’s capability to mitigate climate change impacts while delivering a robust packaging solution.

Mondi’s commitment to transparency and objectivity in the LCA process was paramount. Collaborating with a well-regarded LCA consultancy, the study underwent critical review by a panel of three independent experts throughout all phases, ensuring a comprehensive and accurate assessment. Their oversight included the definition of objectives, data collection, and evaluation of results, reinforcing the integrity of the findings.

In summary, Hug&Hold represents an innovative, sustainable alternative in beverage packaging, combining effectiveness and environmental responsibility. As companies increasingly seek to reduce their ecological footprint, solutions like Hug&Hold pave the way for a more sustainable future in packaging.

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