Sprite is reintroducing its iconic ‘Obey Your Thirst’ campaign, 30 years after its initial introduction in 1994.
The campaign features all-new creative with NBA All-Star Anthony Edwards and the world’s fastest woman Sha’Carri Richardson and Sprite’s first female athlete, including new packaging.
Sprite is introducing the limited-edition packaging which features four ‘Obey Your Thirst’ designs taking centre-stage, including an on-pack experience created to inspire Sprite drinkers everywhere.
Consumers can can the on-pack QR code can access ‘Obey Days’, a digital hub featuring fashion, arts, music, entertainment, and sports and more.
Brian Rogers, senior director of brand marketing for Sprite North America, said: “With the revival of ‘Obey Your Thirst,’ we’re excited to introduce this timeless message to Gen Z and inspire them to embrace their uniqueness and confidently chart their own path.”
Source:
https://www.packagingnews.co.uk/design/new-packs/sprite-obey-your
