Day: April 2, 2024

Alupro, the aluminium packaging recycling organisation, is launching an Easter-themed promotional campaign, ‘Munch, Scrunch, Recycle!’.

Aimed at local authorities, the programme is designed to encourage residents to think more carefully about their waste this Easter.

Each year, around 80 million Easter eggs are bought in the UK, most of which are wrapped in recyclable aluminium foil.

This week, as part of the campaign, Alupro will encourage local authorities to download a library of social media images and animations – to promote responsible recycling.

The assets, available to download from the Alupro website, are designed to encourage residents to scrunch and recycle their foil after enjoying their Easter treats.

Tom Giddings, executive director at Alupro, said: “Easter is a time for celebration and indulgence, but with foil packaging used to protect Easter eggs each year, it’s also important to remember to dispose of our waste responsibly.

“Aluminium packaging is infinitely recyclable, and with a little scrunch, it can be transformed into something new. By encouraging the public to recycle their aluminium packaging this Easter, local authorities can help protect our environment and ensure this valuable resource stays in use for longer.”

Source:

https://www.packagingnews.co.uk/news/environment/circular-economy/alupro-easter-recycling-campaign

Princes has struck a landmark partnership with Capri-Sun Group to produce over 250 million Capri-Sun juice pouches annually at its Bradford site.

Capri-Sun recently brought sales and distribution in-house after a long-term relationship with Coca-Cola Europacific Partners (CCEP).

To meet increased demand, the Princes contract with Capri-Sun will involve a transfer of four production lines from CCEP to Princes Bradford, creating around 50-60 new jobs.

Production will begin in autumn 2024, with all lines set to be fully operational by spring 2025.

Princes will be co-packing two Capri-Sun formats: 200ml pouches with paper straws and 330ml pouches with a screw cap.

As part of the transition, Capri-Sun is moving to recyclable pouches (kerbside for 330ml and at large supermarkets for 200ml) and also introducing tethered caps on the 330ml pouches, reducing packaging waste by 14%, to support its ambition of becoming the UK’s most sustainable children’s soft drinks brand.

Bradford is Princes Group’s largest soft drinks production site in the UK, with around 400 staff and eight production lines for dilutes, carbonates and ready-to-drink products.

The site is also a producer of customer own brand carbonated soft drinks and ready-to-drink small bottles.

Andy Hargraves, group commercial director for drinks at Princes, said: “Establishing this partnership is a significant milestone in the continued growth of our drinks business, creating around 50-60 new job opportunities in the local area. Princes is looking forward to partnering with Capri-Sun to support their ambitions now, and in the future.”

Stefan Seiss, Capri-Sun Group, said: “We are very excited to go into this collaboration between Princes and Capri-Sun. Over the last months the supply chain and engineering departments were working very closely together to prepare the transition of the production lines into the Bradford site. It is great to see that the expertise and the positive attitude on both sides will deliver a new production setup to fulfill the demand and the quality to support the growth of Capri-Sun in Great Britain.”

Source:

https://www.packagingnews.co.uk/news/machinery-news/princes-deal-co-fill-250-million-capri-sun-pouches