Margarine and spreads giant Flora has revamped its packs in the same brand style as its dairy butter alternative Flora Plant B+tter.
The full Flora range has been united under one look, inspired by the products’ natural and 100% plant-based ingredients.
All the recipes have been aligned to be made from 100% plant based and dairy free and palm oil free.
All Flora spreads will now be in store with a fresh new look, with each product featuring a bold, colourful palette making it easier for consumers to choose their favourite.
Ian Hepburn, marketing director, UK, of Flora owner Upfield, said: “Flora has been a kitchen staple across the UK since 1964 and over six decades, we’ve continued to innovate to meet shoppers’ needs.
“We have also been continuously working to deliver a fully 100% plant-based range, that is even tastier and are pleased that Flora Buttery is now deliciously dairy free. Our purpose is at the heart of everything we do, and we will continue to make new products to continue the Flora movement.”
Source:
https://www.packagingnews.co.uk/design/new-packs/flora-revamps-range-of-spreads-in-plant-based-theme
