Design agency bluemarlin has worked on refreshing the brand identity for French dairy Isigny Sainte-Mère.
The aim is to heighten brand awareness in overseas market and the redesign includes packaging.
According to Bluemarlin, some of the brand’s key assets had been downplayed over time and the brand story had been muted.
Marthe the milkmaid and her donkey – brand icons since 1909 – have been refreshed and are now central to the design. Bluemarlin introduced a new teal master-brand colour to capture the coastal terroir and the proximity to the sea, where the herds graze.
Andrew Eyles, CEO and Founder at Bluemarlin, said: “As love of product, legacy and location are everything to Isigny Sainte-Mère, it was so important for us to go in deep. We were able to learn about the brand’s progression, where it had triumphed – or gone a little off track.
“The packaging needed to attract trial and deliver an authentic and unique Normandy experience in the heart and mind. There’s a worldwide desire for authentic, natural products that have been made with care. Our collaboration with Isigny Sainte-Mère fulfils the brand’s ambitions, given the highly competitive nature of the category and the growing curiosity of customers to experience and learn more.”
Tom Rougereau, marketing manager at Isigny Sainte-Mère, said: “We want to make beautifully produced artisan products more accessible, and to help consumers identify and understand the brand, while expressing the quality of the product.
“People all over the world are developing a greater appreciation for real food, from real places, made by real farmers, with real integrity. Our rebrand speaks to that evolution in consumer thinking.”
Source:
https://www.packagingnews.co.uk/design/isigny-sainte-mere-gets-revamp-from-bluemarlin
