Lidl GB has announced that it will be incorporating Prevented Ocean Plastic into its water bottles.
The retailer said it was the first UK supermarket to make this change. Appearing in store throughout July, Lidl’s one-litre San Celestino Italian Sparkling Mineral Water bottles will contain a minimum of 30% Prevented Ocean Plastic. According to Lidl, the initiative is set “to save almost 100 tonnes of plastic from entering our oceans per year”.
Prevented Ocean Plastic packaging, supplied and developed in conjunction with Bantam Materials, is made from discarded water bottles found in Southeast Asia within 30 miles of a coastline or major waterway that feeds into the ocean. This waste is then sorted and processed before being used in packaging.
Shyam Unarket, head of responsible sourcing and ethical trade at Lidl GB, said: “Ocean plastic pollution is a pressing environmental concern, it is expected that by 2050 there could be more plastic in the ocean than fish. As pioneers of integrating ocean bound plastic into our packaging in 2020, we have been consistently building and improving on our efforts since, and are proud to now extend Prevented Ocean Plastic into water bottles. Through this latest product development, we hope to inspire wider efforts across the industry.”
Source:
https://www.packagingnews.co.uk/news/lidl-includes-prevented-ocean-plastic-into-water-bottles
