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Royal Salute and Boundless partner to create special edition for Lunar New Year

Royal Salute and Boundless Brand Design have collaborated on a new special edition for the Scotch Whisky’s 21YO Signature blend.

The edition, which celebrates the Lunar New Year, depicts “a majestic journey from the home of Royal Salute at the Tower of London, to the celebratory occasion in the East, as meandering lanterns are sent into the sky, lighting up the world”.

Boundless worked with illustrator Trajan Jia on the new design.

Hamish Shand, founder and creative director at Boundless, said: “This striking pack perfectly blends the vibrant and celebratory symbols of this convivial occasion with the enchantment and wonder of Royal Salute. The bold depiction of elements bursting out from behind Royal Salute’s iconic double diamond creates a jubilant festive atmosphere. Brimming with prosperity and opulence, this luxuriously modern tribute honours a historic celebration, and is the ultimate gift for the occasion.”