Day: January 25, 2023

Design consultancy Butterfly Cannon has created new packaging for a Stoli Vodka’s limited edition.

The design needed to champion equality, kindness, love and peace. Butterfly Cannon’s solution was to commission Brooklyn-based graffiti artist Jason Naylor as its creative partner.

The design incorporates bold colours and shapes. Through extensive testing of the digitally printed shrink, Butterfly Cannon was able to successfully capture Naylor’s trademark electric colour palette. It also incorporated discoverable details highlighted in a glow-in-the-dark varnish.

The limited-edition bottle is now widely available in the UK as well as over 30 countries around the world. In addition to being available from supermarkets such as Tesco and Waitrose and numerous online drinks platforms, it was also presented at various music festivals and events, including London Cocktail Week and the Boiler Room Festival.

Guilherme Brun, global creative and brand engagement lead at Stoli Vodka said: “As always, it was an absolute pleasure to work with the wonderful Butterfly Cannon team; their work is both extraordinarily beautiful and culturally savvy. And by identifying and partnering us with Jason Naylor they have created the perfect Stoli collab.”

Source:

https://www.packagingnews.co.uk/design/butterfly-cannon-behind-limited-edition-packs-for-stoli-vodka

Robot Food has rebranded Harringtons pet food, modernising and clarifying its positioning and visual identity.

The agency was brought in to retain Harringtons’ position in a rapidly shifting category, as well as setting up their cat range for increased success.

The new designs are used across wet and dry food and treats for dogs and cats.

The new packs needed to communicate with a clear information hierarchy and better on-shelf standout.

Robot Food worked to eliminate problems like a lack of clarity across the brand’s various products and subbrands, and create a stronger, more unified look and feel that better reflected its expertise and history, which stems back to 1923.

The new designs unite each of the products in the range under a single, simplified design system; stripping the front of pack information down to its most essential details.

The height of the former packs meant that they were often folded over on shelves, obscuring the brand name. These have now been moved down the packs, which use a ‘horizon of grass’ that’s consistent across dog and cat products.

Simon Forster, Robot Food founder and executive creative director, said: “These are relatively simple design updates, but they were essential to create a much prouder, more united brand, with greater impact on-shelf. We’ve shown them our working and our thinking leading up to that point of arriving at a more simplistic design, so that when they see the solution, they just know it’s better than previous.”

Source:

https://www.packagingnews.co.uk/design/new-packs/robot-food-rebrands-harringtons-pet-food-with-modern-designs

Royal Salute and Boundless Brand Design have collaborated on a new special edition for the Scotch Whisky’s 21YO Signature blend.

The edition, which celebrates the Lunar New Year, depicts “a majestic journey from the home of Royal Salute at the Tower of London, to the celebratory occasion in the East, as meandering lanterns are sent into the sky, lighting up the world”.

Boundless worked with illustrator Trajan Jia on the new design.

Hamish Shand, founder and creative director at Boundless, said: “This striking pack perfectly blends the vibrant and celebratory symbols of this convivial occasion with the enchantment and wonder of Royal Salute. The bold depiction of elements bursting out from behind Royal Salute’s iconic double diamond creates a jubilant festive atmosphere. Brimming with prosperity and opulence, this luxuriously modern tribute honours a historic celebration, and is the ultimate gift for the occasion.”

Source:

https://www.packagingnews.co.uk/design/royal-salute-and-boundless-partner-to-create-special-edition-for-lunar-new-year