The Smurfit Kappa Beacon division has worked with pet technology company Pet Mate on new e-commerce packaging.
The brand wanted Amazon Certified packs for dog and cat automatic feeding products that were being imported from China fully packaged. Faced with escalating production costs and shipping prices, Pet Mate wanted to switch to a packaging supplier closer to home.
Smurfit Kappa Beacon created one-colour flexo print onto a brown material and the team were able to recreate the high quality of the Chinese packs in a more cost-effective manner.
The International Safe Transit Association (ISTA) testing that was required for each new pack was a new challenge for the Beacon team. It worked closely with the new Smurfit Kappa ISTA lab in Northampton to provide an ISTA 6 test for this project.
In a statement, Smurfit Kappa Beacon said: “The result was printed die-cut e-commerce boxes which worked to increase brand awareness, reduce product damage, and create a memorable unboxing experience. With the help of the ISTA testing lab in Northampton, the Beacon team had the expertise required to certify their packaging for Amazon.”
Source:
https://www.packagingnews.co.uk/design/smurfit-kappa-beacon-behind-e-commerce-packs-for-pet-mate-
