Cobra Beer has recently unveiled a new can design to celebrate street food from around the globe.
The 330ml cans feature motifs inspired by pan-Asian cultures and cuisines – ranging from Indian and Chinese to Thai and Japanese – to engage a new generation of adventurous foodies looking to explore different world dishes.
The design plays into Cobra’s long-standing association with Asian food as the go-to accompaniment to spicy flavours.
The cans are available in four-can multipacks, and are encased in a recyclable cardboard sleeve which also features a food-inspired design.
Lord Bilimoria CBE DL, founder and chairman of Cobra Beer, said: “When we created Cobra we wanted to achieve a smooth and refreshing taste to compliment a host of different delicacies. Our new can designs recognise the whole breadth of dishes that it can be paired with and are a great nod to our heritage. They will no doubt help our customers to build on the brand’s popularity to generate more sales.”
Kevin Fawell, off-trade sales director at Molson Coors Beverage Company, added: “Cobra is already recognised as the perfect partner to Asian food and the new cans will make an ideal accompaniment to social occasions and mealtimes at home. The artistic design will undoubtedly stand out on the shelf and help retailers create excitement in their food and drink displays, and lend themselves perfectly to pairings and meal deals.”
Source:
https://www.packagingnews.co.uk/design/new-packs/cobra-launches-new-street-food-inspired-cans
