Baggi has created the brand strategy, identity and packaging for Honestly Tasty.
The packaging is said to reflect the artisanal quality of the plant-based cheese and features dairy cues. Baggi added that while “the brand world combines a vibrant colour palette, playful tone of voice and mouth-watering imagery to create 100% plant-based deliciousness that really packs a punch”.
Baggi founder Mark Baxter said: “We were inspired by the unique process and attention to detail that goes into crafting each cheese. From the very start we wanted to design a brand that finds the right balance between being an artisan, premium cheese combined with the playful personality of the company and its customers. One that feels like a young, good quality, plant-based cheese brand.”
Honestly Tasty founder Mike Moore added: “I think the only way to change people’s attitudes and help the environment is by creating great products because I don’t think the majority of people are going to change behaviour without having the impetus of something which is just as good and accessible.”
Source:
https://www.packagingnews.co.uk/design/baggi-works-on-new-branding-for-honestly-tasty
