Day: September 26, 2022

Brand identity agency Bloom has revamped the packaging for Richmond.

The new design is aimed to build on the brand’s heritage in a contemporary and emotive ways. Richmond, owned by Pilgrim’s Food Masters, has developed its brand beyond pork sausages over the last three years.

According to Bloom, the evolved visual design retains Richmond’s recognisable green rolling hills and rich colours, but now with more warmth and depth in design. The agency added that “sweeping banners provide a modern touch whilst ensuring differentiation between products, while the iconic Richmond house has been reimagined with more detail, now incorporating the brand’s ‘Nation’s Favourite’ status clearly on pack”.

Jonny Harris, design director at Bloom, said: “Our focus was to evolve Richmond’s brand identity into a vibrant and modern visual space whilst creating a new range navigation system that is fit for the future. Our design and illustration team developed a world filled with craft and pride, bringing to life Richmond’s rich Irish heritage and a sense of rural freshness. The whole range has been updated with a suite of new assets and modernised photography, and the result is a new identity full of meaning that instils a sense of belonging and a warm welcome.”

Chris Doe, marketing controller for Pilgrim’s Food Masters added: “We are thrilled to show off this new packaging for Richmond; the first strategic redesign we’ve undertaken in more than five years. The growth and maturity of the Richmond brand has been astounding – we’re now as famous in meat-free as we are in pork sausages. This new, modern design marks the start of a new era for us and is more reflective of where we are now as a brand. It’s an exciting time as we continue to launch into new categories, and this design supports us by providing a contemporary, cohesive look and feel. We’ve also taken the opportunity to make our packaging more sustainable, ensuring this refresh matches our goals as a business.”

Source:

https://www.packagingnews.co.uk/design/bloom-redesigns-identity-for-richmond

Wellness company Cellular Goods has launched three new products in a campaign fronted by international supermodel Helena Christensen.

The new range features Rejuvenating Night Cream, the SPF 25 Rejuvenating Day Cream and the Rejuvenating Day Mousse, complementing the Company’s Rejuvenating Cannabinoid Serum, the first and only product in the UK to use novel CBG to provide age-preventative benefits.

The black and white packs are effective matter-of-fact designs, giving a clear and no-nonsense science-led feel.

Anna Chokina, chief executive, said: “Our brand-new campaign with Helena, someone who shares our passion for high-performance science-backed skincare, is an incredible opportunity for Cellular to harness her massive online and social media presence to boost public awareness and credibility of the amazing antioxidant and anti-inflammatory effects of CBG and CBD.”

Source:

https://www.packagingnews.co.uk/design/new-packs/cellular-goods-launches-new-skincare-products

Drinks design specialist Denomination has created new packaging for the latest wine varietal from House of Brown.

It is the second label from Brown Estate, Napa Valley’s first Black-owned estate winery.

Margaret Nolan, creative director at Denomination, said: “We were asked to instigate a House of Brown ‘movement’ by designing distinct, stand-out packaging that evokes a sense of belonging.

“These are values that consumers are finding increasingly important. People care what their drinks choices say about them, and picking a House of Brown bottle to share with family and friends needed to communicate a modern perspective on society – welcoming, accepting, contemporary – as well as a discerning palate and appreciation of great quality.”

Deneen Brown, president of Brown Estate, added: “There is no ‘other’ at the House of Brown. Hospitality is at the heart of everything we do, and we love Denomination’s visually arresting interpretation of our principles.

“This stunning and innovative packaging is a powerful platform for growing House of Brown’s audience, and the ‘human x nature’ collages embody an expansive brand identity that knows no bounds.”

Source:

https://www.packagingnews.co.uk/design/denomination-behind-new-packs-for-house-of-brown

TIPA has unveiled a new thin compostable film for crisps and nuts.

The company said that the 312MET film has “superior sealing properties and a particularly high barrier that enables quick converting without the need for an additional sealing layer”.

Dr Eli Lancry, TIPA’s chief technology officer, said: “TIPA endeavours to always remain on the forefront of developing innovative, planet-friendly technology. We are proud to launch a film that performs just like traditional plastic with an extremely high barrier, offering customers convenience and reassurance that the quality of their product will be protected. This is only one of many novelty products we have and will produce in our R&D centre.”

The UK is the third highest consumer of crisps and salty snacks worldwide, with six billion packs consumed each year. WRAP said that the UK disposes of 290,000 tonnes of flexible packaging each year. It is claimed that only 6% is being recycled.

Source:

https://www.packagingnews.co.uk/news/tipa-targets-crisps-and-nuts-with-new-compostable-film