The Label Makers have collaborated with cocktail mixologists White Label Cocktails to produce labels for the Marksologist range by M&S.
The process of creating the labels, from concept to final print, took several months. The Label Makers were involved at the very beginning of the artwork concept stage, liaising very closely with brand identity and packaging design specialists Sand Creative to agree print methods, embellishments and materials that would work well with the designs.
The Label Makers worked in tandem with SGK and M&S. The labels were flexo printed, to include hot foil, emboss, deboss and tactile inline-embellishments. The end result saw each label having its own distinguished look and feel through a use of different uncoated and textured materials.
“We were delighted to be asked to work with M&S and partners on the new Marksologist range of products. Each design really utilises the extensive inline-embellishments that our MPS flexo presses have to offer. It was a joy to be involved in the whole process from artwork concept stage through to label application,” said The Label Makers’ Ben Robinson.
Founder and owner of White Label Cocktails, James Trevillion, added: “We initially connected with The Label Makers at Packaging Innovations at the NEC in 2020 – they really stood head and shoulders above the competition at that show. For this job, Ben and the team oozed professionalism and knowledge, and that filled me with confidence that the product would not only be first rate, they would be delivered on time and well supported.
“The labels look outstanding. With a premium liquid, it is imperative that the quality is communicated to the customer clearly, and the Marksologist labels do that with ease.”
Source:
https://www.packagingnews.co.uk/news/markets/label-makers-work-marksologist-range-ms
