Day: June 24, 2022
The Label Makers work on the Marksologist range by M&S
The Label Makers have collaborated with cocktail mixologists White Label Cocktails to produce labels for the Marksologist range by M&S. The process of creating the labels, from concept to final print, took several months. The Label Makers were involved at the very beginning of the artwork concept stage, liaising very closely with brand identity and…
Evian marks ‘100-years of Centre Court’ at Wimbledon with heritage label
Evian is celebrating Wimbledon’s ‘100-years of Centre Court’ with the launch of a limited-edition heritage label exclusively at this year’s event, inspired by a 1922 Evian packaging design. The mineral water giant will commemorate its own heritage (first discovered in 1789) as well as Centre Court’s centenary through the launch of a limited-edition heritage label…
Heinz Hot Dog Pact Succeeds in Packaging Parity
In a deal with Wonder, Heinz makes hot dog history by creating equal packs of 10 wieners and 10 buns, for a limited time. It just wasn’t fair. For generations, hot dog fans lamented that wieners have come in packs of 10 and dogs in packs of 8. Heinz ketchup and Wonder partnered to broker…
Carlsberg Likes PEF Barrier Paper Bottle
A formalized agreement commits the beer company to use PEF made from Avantium’s FDCA Flagship Plant starting in 2024. Carlsberg Group expects that the future of the paper bottle for its iconic beer is through a barrier made of polyethylene furanoate, better known as PEF. The company along with the renewable chemistry specialists of Avantium have agreed…
Kellogg to Split into Three Companies
A tighter focus on the separate businesses will enable each to “unlock their full potential.” What might this mean for packaging? n June 21, two days ago, Kellogg announced it will be separating into three independent public companies, names to come later, so each can better focus on its specific business: Global Snacking Co. — fueled…
