Day: November 17, 2021

Denomination has created a powerful and category changing brand and packaging identity for Fourth Wave Wine’s Tread Softly Gin. The brand packaging is quietly disruptive, moving away from the masculine block branding associated with gin to create a ‘gently powerful presence on the shelf’. The sustainable, feminine and natural style reflects the high percentage of…

StormBrands has developed the strategy and crafted a name, visual identity and packaging range for ‘smile,’ a kids’ single-serve, packaged cake range for international baked good company, EBM. The new brand launch comes off the back of StormBrands’ partnership with EBM on ‘Cake-Up’ which has already established a strong position in the cupcakes category in…

Glass packaging specialist Ardagh is behind the latest limited edition from vodka brand Absolut. Absolut Voices incorporates a sound waves design and has been released to celebrate the “wavemakers and trailblazers of the world”. Ardagh’s product design team worked with Absolut and design agency Brand Union. The limited-edition bottle is available worldwide in 700ml, 750ml…

High street retail chain Wilko has begun a revamp of its own label products, working with creative agency Free The Birds. Beginning with its heritage paint and pet ranges, the brand refresh is part of a three-year partnership that will see Free The Birds’ designs rolled out across the company’s entire portfolio. According to the…