Day: March 10, 2021
Thirst Craft Gives Brooklyn Brewery’s Hazy IPA A Juicy Pop Art Makeover
We don’t need to remind you, but the beer can is one of the most consequential canvases around. Take a walk around your favorite liquor store—not the 7-Eleven, mind you—and take a gander at the beer cooler. Plenty of craft breweries bring the art gallery to the fridge, and it’s a perfect way for designers…
Smart Cups Add a New Dimension to Printed Beverages
New technology permits ingredient printing on cup sidewalls, which will expand product and market capabilities to fuel growth for the “waterless beverages”. A waterless beverage seems an oxymoron, but Smart Cups has made that incongruous concept a reality for optimized sustainable packaging. Billed as “the world’s first printed beverage,” the brand employs 20 and operates…
Tetra Pak’s Packaging Circularity Plan Centers on Lowering Carbon
The largest global food packaging company keeps its focus on renewable, low-carbon materials and sustainable machinery “This is not about a war on plastics. It’s about a war on carbon,” says Trewin Restorick, founder/CEO of Hubbub, a charity that collaborates with communities on campaigns that “inspire ways of living that are good for the environment.” That’s…
Sleep-Friendly Nightfood Packaging Design Gets a Wake-Up Call
Brand looked to a bolder scheme to reawaken interest for its sleep-supporting ice cream in a crowded freezer section. There are few things better for your health than a good night’s sleep. Yet that natural act proves elusive for many whether caused by physical or mental conditions. Supplements such as melatonin have provided relief to…
