The ice cream producer has reimagined its best-selling Cookie Dough flavour so that customers can enjoy it on the move. Combining a vanilla ice cream with chocolate chips, a peace shaped, cookie-dough-inspired centre and dipped in a thick chocolatey coating, like the full Ben & Jerry’s line up – the new product is also Fairtrade certified.
In addition, the Cookie Dough Peace Pops will be fixed onto a wooden stick and nestled into what the company describes as a “first of its kind tie-dye wrapper”. Made with 88% paper, Ben and Jerry’s also says that the wrapper is widely recyclable.
Elsewhere for the brand, Ben & Jerry’s tubs now reportedly contain 40% less plastic than was previously used, and the plastic that is used is now apparently made from a renewable plant source.
Madeleine Boulton, UK brand manager for Ben & Jerry’s, said: “We love to invent new ways for flavour fans to enjoy the ice cream they know and love. We can’t wait to bring a cookie dough inspired treat to retailers on a stick, which ice cream fans can enjoy on the go, anywhere and everywhere.
“We’re happy that each Cookie Dough Peace Pop is on a wooden stick, and with an all-new, recyclable wrapper made with 88% paper. This means that our fans can dispose of all packaging responsibly (only after they have enjoyed every-last-chocolatey-bite).”
This move is part of Unilever’s wider global packaging commitment to halve the company’s use of virgin plastic, as well as to ensure all its packaging is reusable, recyclable or compostable by 2025.