Tag: Design

A coalition of companies with a shared vision to close the loop on soft plastics have produced the country’s first ever soft plastic food wrapper made with recycled content for the Kit Kat brand of chocolate bars. Food grade recycled soft plastic packaging is a key missing link in Australia’s bid to improve waste management…

McDonald’s recently teamed up with Pearlfisher to rethink its packaging design, with a focus on aesthetic minimalism. We talked with Matt Sia, creative director at Pearlfisher, to get the inside story on the rethink and assess its importance to McDonald’s’ wider brand. Could you introduce the rebrand to us and unpack some of its key features? Our focus…