Category: News & Updates

Glen Scotia has revamped its full packaging range, introducing a new bottle design for its standard and premium ranges. The new look incorporates bolder shades of gold, deep aqua and emerald green on the primary and secondary packaging, depicting the colours of Campbeltown’s seafaring roots and leafy coastlines. Colin Matthews, chief executive of The Loch…

The Label Makers have collaborated with cocktail mixologists White Label Cocktails to produce labels for the Marksologist range by M&S. The process of creating the labels, from concept to final print, took several months. The Label Makers were involved at the very beginning of the artwork concept stage, liaising very closely with brand identity and…

Evian is celebrating Wimbledon’s ‘100-years of Centre Court’ with the launch of a limited-edition heritage label exclusively at this year’s event, inspired by a 1922 Evian packaging design. The mineral water giant will commemorate its own heritage (first discovered in 1789) as well as Centre Court’s centenary through the launch of a limited-edition heritage label…

In a deal with Wonder, Heinz makes hot dog history by creating equal packs of 10 wieners and 10 buns, for a limited time. It just wasn’t fair. For generations, hot dog fans lamented that wieners have come in packs of 10 and dogs in packs of 8. Heinz ketchup and Wonder partnered to broker…

Brand and design consultancy StormBrands, has continued its partnership with Morrisons to create a new design direction for the supermarket’s ‘Free From’ range. The new design system, for the roll out across more than 100 SKUs represents a shift in approach for the range, emphasising the products’ flavour story rather than just the removal of…

Design and innovation agency Seymourpowell has collaborated with Republic of Fremantle to design the new premium flagship range of Aromatic Gin, Full Bodied Gin and Signature Vodka. Western Australian urban distillery in the heart of Fremantle’s bustling West End, Republic of Fremantle, was established in 2019 and is one of the few distilleries in the world…

Snacks brand, Eat Real, is seeking to broaden its appeal to a wider audience of health-conscious shoppers by rebranding its full range. Under the new brand positioning ‘Relishing the Alternative’, the better-for-you snacking brand is following the growing movement around healthier, yet delicious plant-based snacking. The new refreshed packs, designed by Bristol-based design studio Outlaw, aim to…