Category: News & Updates
Beer Can Label Mimics Stained-Glass Window
Lazarus Brewing tapped an unusual “Cast & Cure” technique to ensure the shrink-sleeve labels maintained an impactful, holographic-like appearance. A myriad of beer can designs enter the beer market yearly, yet few are as unique and inspired as a recent shrink-sleeve label from Lazarus Brewing in Austin, TX. It started with a unique beer recipe.…
Is Polystyrene a Sustainable Food Packaging Choice?
Ineos Styrolution America’s sustainability commercial manager, Cassie Bradley, shares the benefits of PS and its future in the circular economy. Worth $31.6 billion in 2021, the Global Polystyrene Market is projected to reach $44.8 billion by the year 2028, growing at a CAGR of 5.2% over the analysis period of 2022-2028, according to a market study from BlueWeave Consulting. That’s…
Sunhouse creates stunning design for Magnum X Dante special edition
Independent design agency Sunhouse has recently designed a special edition range of Magnum ice creams for the Italian market inspired by ‘The Divine Comedy’ by Dante Alighieri. To commemorate the 700th anniversary of the poet’s death, Magnum developed three sensorially intense flavours that embody each stage of this epic journey. The ‘afterlife worlds’ of Dante’s…
Biles Hendry redesigns branding for Burts Snacks
Burts Snacks has linked up with design agency Biles Hendry to revamp the look of its crisps. The brief included evolving the logo, the core crisp ranges and NPD, as well as brand partnership limited editions with the likes of the RNLI. The packaging features photography of Devon’s farmland and landscapes, a reflection that Burts…
Butterfly Cannon designs Twinings rebrand for South-East Asia
Butterfly Cannon has redesigned packaging for Twinings, targeting a younger audience in China and South-East Asia. The design agency incorporated a roundel that acts as a unifying device across the range. The window is split in two and uses hand-crafted graphical illustrations. On the left of the Black Tea range are the three uppermost tea…
Slice Design creates new branding and pack for Gazebo Fine Foods
Slice Design has created new branding and packaging for Gazebo Fine Foods. The agency created “vibrant and energetic” packaging that is designed to capture the spirit of the brand. Alan Gilbody at Slice Design said: “Peeled-off posters, paint spray and graffiti Capture the modern urban environment and evoke the different layers of culinary expertise, discovery…
Robot Food rebrands FITCH Brew Co drinks to Here&Now
Robot Food has created new branding for Here&Now, a range of iced tea and coffee drinks. The Leeds-based agency was tasked to reposition, rename and redesign the entire brand, which was previously called FITCH Brew Co (FITCH). The new name, Here&Now, looks to reflect the idea of the cold brew drinks as an antidote to…
Plastic packaging: Keeping it clean
With hygiene in the spotlight, why is plastic packaging the preferred medium within the retail and home environments? Due to its shatter resistant properties, plastic has the ability to reduce breakages and thereby lower the risk of contamination within the retail and home environments, and surrounding work surfaces, whilst also protecting the contents from moisture,…
The Cannabis Packaging Market would exceed $356.3 million by 2028, says Global Market Insights Inc.
As per the report published by Global Market Insights Inc., the global Cannabis Packaging Market was estimated at USD 151 million in 2021 and is estimated to surpass a valuation of $356.3 million by 2028, progressing at a CAGR of 11.7% from 2022 to 2028. This report offers a detailed analysis of wavering market trends, drivers & opportunities, top winning strategies, competitive scenarios,…
Absolut Testing Paper-Based Bottle Caps
Pernod Ricard spirits brand Absolut is in the prototyping phase of packaging format testing with a press formed, paper-based beverage cap application. While Packaging World tends to feature commercialized, shelf-ready packaging applications, projects still percolating in the prototype stage sometimes catch our eye. We first got wind that Sweden’s Blue Ocean Closures’ (BOC) paper-based bottle cap was soon…
