Author: admin
Why Did This Ice Cream Brand Pick Plastic Pints Over Paperboard?
Blue Bunny’s preference for polypropylene containers points to a growing trend, according to packaging supplier Berry Global. As summer reaches its zenith, so too does the anticipation of delightful frozen treats, particularly during National Ice Cream Month in July. One notable participant in the festivities is Wells Enterprises, Inc., which has expanded its Blue Bunny…
Air Wick Botanica brand launches a premium range
Air Wick’s Botanica brand has launched a new premium range, Botanica Origins. In a remarkable collaboration with Design Bridge and Partners, a new core brand strategy has emerged, intricately weaving the themes of people, places, and plants. Central to this initiative is the concept of terroir, which has significantly influenced the visual expression of the…
KP Snacks revamps designs for Discos packaging
KP Snacks’ Discos packs have been redesigned with a ‘modern’ look for the brand, starting with its Prawn Cocktail flavour. In a dynamic retail landscape, the importance of visually striking packaging cannot be overstated. This principle is exemplified by the recent launch of new packs for Discos, which feature vibrant colours and carry the evocative tagline…
Sunhouse redesigns Tropicana packaging
Tropicana has revamped its iconic packaging design working with Sunhouse. Tropicana has recently unveiled a striking redesign that places the iconic orange back at the center of its identity, reaffirming its commitment to quality and heritage. The evolved brand mark features a distinctive horizon arch, punctuated by an orange accent on the ‘i,’ and is…
Knockout designs Hennessy X.O Travel Collection to take brand on ‘global odyssey’
Maison Hennessy has launched a special collection of Hennessy X.O cognac exclusive travel edition featuring meticulously crafted packaging by independent design agency Knockout. In an innovative collaboration, Knockout has been entrusted with the design of a limited-edition collection that celebrates ‘nine extraordinary destinations’ cherished by Hennessy. These locales—Macau, Hainan, Singapore, Paris, Shanghai, Hong Kong, Taipei,…
The Label Makers ‘transforms’ Halfpenny Green’s premium wine labels
The Label Makers has worked with Halfpenny Green Wine Estate to produce a new look sustainable label for their oak-aged Solaris wine. The wine industry continues to evolve, and at Halfpenny Green Wine Estate, an exciting update is on the horizon. The signature coin featured prominently on the estate’s labels— a hallmark of its premium…
Food-Grade Recycled Polypropylene is Poised for US Intro
The NextLooPP initiative’s success and breakthroughs across the Atlantic and an FDA Letter of No Objection to 14 companies bode well for food-grade PP recycling on American shores. At a Glance Research suggests PP residual contamination levels one-tenth of HDPE milk bottles and one-hundredth of PET. 2024 trials of recycled PP achieved food-grade purity levels…
Algae’s Remarkable Role in Sustainable Packaging’s Future
Cutting-edge algae-based bioplastics could revolutionize sustainable packaging (and beyond) while meeting consumer and regulatory demands. At a Glance Innate biodegradability and renewability make algae an ideal solution to traditional plastics’ environmental issues. Applications include water bottle replacement, food wrappers, drinking straws, and condiment sachets. The global bioplastics market is projected to rose from $8.14 billion…
Bottled Water Microplastics Litigation Is Making a Splash
Plaintiffs argue companies that make and sell bottled water have violated consumer protection statutes by labeling their bottled water as “natural” when the products allegedly contain microplastics. Class actions involving bottled water is on the rise as attention focuses on chemicals and plastics in food packaging (in particular, PFAS and microplastics). Following studies in 2018…
Redesign Punches Up Canada Dry’s Packaging
A packaging update for the classic brand adds modern appeal while paying homage to the brand’s long history. At a Glance It’s the first packaging redesign for Canada Dry in 14 years. The new graphics leverage long-standing visual branding elements. A new flavor joins the Canada Dry product family. Keurig Dr Pepper (KDP) has refreshed…
