Flexible packaging specialist Korozo Group has worked with confectionery group Zertus UK & Ireland on the introduction of Baileys Chocolate Nut Mix pouches.
In an exciting development for the renowned Irish cream liqueur brand, Zertus UK & Ireland has ventured into the adult snack market with a new range of products. This strategic move aims to expand the brand’s footprint into innovative product categories while maintaining its reputation for quality.
To achieve this, Zertus UK & Ireland partnered with Korozo Group to create cutting-edge stand-up pouches that not only meet functional requirements but also captivate consumers visually. Utilizing advanced flexographic printing technology, the pouches are printed in eight vibrant colors, enhanced by a partial surface matte lacquer that elevates their aesthetic appeal. The KoroRCY film, proprietary to Korozo, is laminated to a PE layer with an EVOH component, ensuring optimal barrier properties that preserve product integrity while promoting recyclability.
The design features laser scribing for an easy-tear opening, complemented by an integrated zipper for resealing, catering to the convenience sought by modern consumers. Irem Altinay, Field Sales Manager for Food Flexibles at Korozo Group, emphasized the importance of creating packaging that is both functional and visually striking, reflecting the luxurious nature of the product.
Louise O’Reilly, Product Development Manager at Zertus UK & Ireland, noted the competitive landscape of the adult snack and festive nut mix categories. She highlighted the necessity for packaging that balances functionality with visual appeal, aligning with consumer preferences for convenience, quality, and sustainability. The collaboration with Korozo Group has proven to be a valuable partnership in delivering an exceptional flexible packaging solution for this new product launch.
As this innovative range hits the shelves, it stands poised to capture the attention of consumers, reinforcing the brand’s commitment to quality and sustainability in a crowded market.
Source:
https://www.packagingnews.co.uk/design/new-packs/korozo-pouches-baileys-chocolate-nut
