In an innovative collaboration, PROPER Snacks has partnered with Netflix to launch a unique ‘pillow-sized’ pack of Sweet and Salty popcorn, designed to enhance the experience of a cozy night in. This exclusive offering, available only at Tesco stores, aims to redefine snacking for movie enthusiasts.
The playful and striking design of the pillow pack is complemented by an engaging marketing campaign, which includes a fleet of PROPER x Barbie buses traversing London, as well as a creative jewellery collaboration with KFC. Each 280g bag contains 10 servings, making it ideal for sharing or indulging during a binge-watching session.
Cassandra Stavrou, founder of PROPER Snacks, expressed her enthusiasm for the partnership, stating, “Netflix is the No.1 streaming platform in the world and has transformed the way we spend time at home. This collaboration reflects our shared commitment to creating connection and re-imagining everyday moments. Our game-changing PROPER x Netflix pillow pack is a true celebration of the night-in.”
As PROPER Snacks continues to innovate, this launch marks a significant step in promoting a culture of enjoyable, shared experiences through snacking.
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