Limited-edition cans of Beetlejuice-themed drinks will thrill a new generation of fans, while QR codes will send them to the “Afterlife.”
It is remarkable to acknowledge that 36 years have passed since Michael Keaton first donned the iconic guise of Beetlejuice, introducing audiences to the mischievous Ghost With The Most. As fans eagerly await the forthcoming sequel, Beetlejuice Beetlejuice, Keaton’s return promises to reintroduce this beloved character to a new generation.
To commemorate this reunion, Fanta has launched an exciting tie-in campaign featuring five new flavors inspired by the film’s main characters. Each limited-edition flavor will come in themed cans, allowing consumers to partake in the Beetlejuice nostalgia while enjoying refreshing beverages. The flavors include Orange for Astrid (played by Jenna Ortega), Strawberry for Lydia Deetz (portrayed by Winona Ryder), and Pineapple for Delia Deetz (Catherine O’Hara). Additionally, fans can delight in Grape for Delores (Monica Bellucci), Lemon for Wolf Jackson (Willem Dafoe), and a unique Strawberry Kiwi flavor for Bob, the voiceless Shrinker.
This collaboration not only promises to enhance the viewing experience of Beetlejuice Beetlejuice but also serves as a delightful reminder of the film’s enduring legacy and its ability to captivate audiences across generations.
Each can is also printed with a QR code that can be scanned to access exclusive physical and digital “Afterlife” experiences, including the chance to win tickets to the new movie.
The Fanta movie cans launched in more than 50 markets across the globe on August 12 and will be complemented by Beetlejuice Beetlejuice-themed virtual and in-person experiences in the weeks leading up to the movie and the Halloween holiday season.
The movie, from Warner Bros. Pictures, will debut on September 4 internationally and on September 6 in US theaters and IMAX — but you can watch the trailer now:
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