Air Wick’s Botanica brand has launched a new premium range, Botanica Origins.
In a remarkable collaboration with Design Bridge and Partners, a new core brand strategy has emerged, intricately weaving the themes of people, places, and plants. Central to this initiative is the concept of terroir, which has significantly influenced the visual expression of the newly launched product range.
The packaging design draws inspiration from the aesthetic of a botanist’s scrapbook, resulting in a collage that harmoniously combines photography, abstract watercolours, and graphical elements. This meticulous design process reflects a profound dedication to craftsmanship, embodying a true labour of love.
Accompanying the striking packaging is a refreshed brand identity that features a new logo. Drawing from the beauty of the natural world, the logo showcases elegant flicks and flourishes reminiscent of unfurling leaves. This design not only encapsulates the essence of the brand but also reinforces its commitment to nature.
Additional branding elements include a distinctive ‘B’ monogram and a beautifully illustrated stamp device, signaling the brand’s promise of offering fragrances infused with natural and responsibly sourced ingredients. This thoughtful integration of design and philosophy positions the brand as a leader in sustainability and aesthetic appeal.
In summary, this collaborative effort underscores the powerful intersection of design and nature, crafting a compelling narrative that resonates with consumers.
Source:
https://www.packagingnews.co.uk/design/new-packs/air-wick-botanica-brand-launches-a-premium-range
