KP Snacks’ Discos packs have been redesigned with a ‘modern’ look for the brand, starting with its Prawn Cocktail flavour.
In a dynamic retail landscape, the importance of visually striking packaging cannot be overstated. This principle is exemplified by the recent launch of new packs for Discos, which feature vibrant colours and carry the evocative tagline “Feel the Zing.” Such a redesign aims to significantly enhance shelf presence, attracting both loyal customers and new consumers alike.
Pauline Warren, Heritage Portfolio Manager at KP Snacks, articulated the brand’s commitment to evolution, stating, “Discos is a familiar and well-loved brand that has been providing great tasting snacks for decades. We are thrilled to be refreshing this iconic brand with a bold packaging redesign, continuing to support its growth and relevance within the category.”
This strategic move not only modernizes the brand but also reinforces Discos’ standing in an increasingly competitive snack market. The fresh aesthetic is poised to resonate with consumers seeking both nostalgia and novelty in their snacking choices, ensuring that Discos remains a delightful staple on the shelves.
Source:
https://www.packagingnews.co.uk/design/new-packs/kp-snacks-revamps-designs-for-discos-packaging
