The Label Makers has worked with Halfpenny Green Wine Estate to produce a new look sustainable label for their oak-aged Solaris wine.
The wine industry continues to evolve, and at Halfpenny Green Wine Estate, an exciting update is on the horizon. The signature coin featured prominently on the estate’s labels— a hallmark of its premium offerings— is set to be rolled out across other premium range bottles. This enhancement not only accentuates the brand’s identity but also exemplifies a commitment to quality and sustainability.
Crafted from uncoated white matt, wood-free printing paper with a felt-marked finish, the new labels marry aesthetic excellence with environmental responsibility. Designed to endure challenging conditions, these labels boast wet strength and a fungicidal treatment, ensuring they remain pristine even when submerged in ice buckets.
The innovation does not stop there. The laminate used in the production of these labels comprises 70% post-consumer recycled content, reflecting both The Label Makers’ and their clientele’s dedication to sustainability.
Furthermore, the labels are designed using advanced printing techniques, including a full-colour digital print, intricate line work, foils, embossing, and high-build spot varnish. This results in a visually striking appeal, particularly evident in the attention to detail found in the coin elements and vibrant colours.
Julian Sollom, head of sales at Halfpenny Green Wine Estate, praised The Label Makers for their proficiency in producing high-quality labels tailored for the wine sector. He remarked, “They really understand drinks labels, producing consistently high-quality products, such as scuff-resistant labels that maintain their integrity in shipping and in ice buckets.”
As Halfpenny Green Wine Estate prepares to unveil these redesigned labels, it reinforces its commitment to excellence and sustainability in the ever-competitive wine market.
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