US – BlueTriton Brands, an American beverage company, has unveiled its latest initiative to promote sustainability and environmental stewardship: introducing new aluminum bottle packaging.
The company’s iconic brands, including Poland Spring, Deer Park, Ice Mountain, Arrowhead, and Pure Life, will spearhead this transition to more eco-friendly packaging options.
In collaboration with 1% for the Planet, a global network of businesses dedicated to environmental conservation, BlueTriton has pledged to donate 1% of aluminum bottle sales to support environmental organizations within the network.
This commitment underscores the company’s dedication to positively impacting the environment and supporting initiatives that align with its sustainability goals.
Kheri Holland Tillman, Chief Marketing Officer at BlueTriton, expressed excitement about the launch of the aluminum bottle packaging, emphasizing the company’s long-term commitment to sustainability and responsible water stewardship.
Tillman stated, “This packaging exemplifies BlueTriton’s long-term commitment to sustainability and being responsible water stewards.”
Kate Williams, CEO of 1% for the Planet, commended BlueTriton for joining their network of change-makers and praised the company’s efforts to protect the planet and serve communities.
Williams stated, “We applaud BlueTriton’s efforts and commitment to ensuring all communities can access safe, sustainably sourced drinking water while giving back to the natural resources providing it.”
The introduction of aluminum packaging aligns with BlueTriton’s 2030 Sustainability Goals, which include a commitment to 100 percent recyclable, reusable, or compostable packaging.
The company’s dedication to sustainability extends beyond packaging initiatives, encompassing efforts to maintain resilient water sourcing, diversify water collection sources, and protect critical watersheds and wetlands.
BlueTriton aims to replenish 100 percent of water used or displaced by its sites in priority regions facing shared water challenges by 2030.
Additionally, the company strives to maintain independent water stewardship verification for its entire enterprise and aims to achieve this for 100 percent of its sites in priority regions.
To support these goals, BlueTriton has assembled a dedicated team of National Resource Managers, comprising geologists, hydrogeologists, and engineers, who work tirelessly to understand and sustainably manage the company’s water resources.
These efforts ensure long-term sustainability and access to healthy hydration for future generations.
Through its partnership with 1% for the Planet and the introduction of aluminum bottle packaging, BlueTriton reaffirms its commitment to environmental responsibility and sets a precedent for sustainable practices within the beverage industry.
Source:
https://www.foodbusinessafrica.com/blue-triton-brands-introduces-aluminum-bottle-packaging
