Crusha milkshake syrup brand has revamped its branding, working with Bristol-based design studio Outlaw.
The brief was to rejuvenate key brand assets, with a focus on its distinctive reputation.
Outlaw needed to balance shelf standout with personality and broad appeal, ensuring the brand’s youthful attitude shone through across every touchpoint.
The new design leverages the visual codes of ‘proper’ diner milkshakes, including striped straws, tall glasses and thick, creamy, frothy shakes.
Visual elements like the checkerboard pattern ground the design in the classic diner aesthetic and re-establish Crusha as the authentic, original milkshake syrup – the only choice when it comes to a real at-home milkshake experience.
Alex Rexworthy, Outlaw design director, said: “Our new design channels the irreverent attitude of Errol the cat, who was the heart and soul of the original advertising. Drawing inspiration from classic milkshakes mixed with Americana, our design promises joy, to the very last slurp.”
Tim Albert, The Silver Spoon Company marketing director, added: “We’re delighted to work with Outlaw again on creating an exciting new future for our beloved Crusha brand. Milkshakes are super popular, for all ages, so we’re excited for the impact the new reimagining will have on purchase intent.”
Source:
