DS Smith has partnered with Filir d.o.o., the distributor of some of the world’s most renowned confectionary products, to redesign packaging for the brand’s Easter product portfolio.
DS Smith has replaced traditional plastic packaging for Easter snacks and chocolates with a fibre-based and recyclable solution for Filir’s Croatian market.
The new packaging is designed by DS Smith designers to contain less materials and minimize waste, and has an extended lifecycle for reuse as a gift bag.
Key features include a locking system that is intended to prevent the chocolate boxes from being opened before use.
The Filir do.o. product is part of a unique ‘unboxing’ experience whereby the product inside is intended to be a surprise.
DS Smith said the chocolate boxes are easy to assemble and fitted with a corrugated cardboard carry handle for additional versatility and usability.
The team of designers applied their Circular Design Metrics (CDM) approach to rate and compare the circularity of the packaging designs across eight different indicators.
Jasmina Cuković, cluster innovation specialist, DS Smith Packaging, Croatia, said: “We have been delighted to participate in this plastic replacement project and the primary challenge was to develop a creative packaging solution to maintain and build on the functionality of this popular Easter gift, while maintaining an arresting and recognisable shelf presence for the supermarkets and vendors. It was also vital to ensure the fun-based reuse options and repurposing opportunities for customers after purchase. We applied our DS Smith Circular Design Principles and approach to eliminate even the smallest amounts of plastic in the packaging and apply rigorous testing of its sustainable strengths and weaknesses.”
Source:
https://www.packagingnews.co.uk/news/materials/corrugated/ds-smith-fibre-based-packs-easter
