Harpic is introducing a new ‘self-adhering’ toilet block that eliminates the need for plastic cage packaging.
The soap stickers are coated in a biodegradable polyvinyl alcohol wrap (PVOH).
The packaging design emphasizes the product’s main benefits and the scents of the stickers (initially available in marine, citrus, and pine), with visual cues highlighting its promise of freshness and convenience, as well as the shape of the sticker.
Ally Cane, brand experience lead for Harpic at parent-brand Reckitt, said: “This type of launch needs to be rooted in consistency of messages and visuals. There needs to be a red thread running through such new innovations that takes account of 360-degree touchpoints but also connects with the DNA of the master brand.”
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