London brand design agency bluemarlin has refreshed Maltese beer Cisk.
Cisk, which is owned by Simonds Farsons, is a 90-year-old brand and the redesign is aimed at connected with emerging consumer groups.
Bluemarlin’s lead brand designer on the project, Guy Robertson, said: “After immersive meetings at the impressive Farsons Brewery in Malta, it was clear we needed to harness the loud and proud spirit of the Mediterranean. We wanted to add a sense of unconstrained spontaneity, so we designed a progressive, fresh brand livery that speaks of Malta today.”
According to the agency, the Cisk word marque has been crafted for character, with the ‘C’ referencing a horseshoe and the ‘K’ the brand’s rearing stallion. That stallion, previously contained within a shield, has been redrawn and inverted.
Bluemarlin has also introduced a new faceted pattern based on the Maltese Cross that serves as a foundation for the whole brand and encapsulates pride in Cisk’s Maltese heritage.
Susan Weenink Camilleri, head of sales and marketing at Simonds Farsons Cisk, said: “The modernised Cisk brand identity comprises many elements, working together to create something greater. The upgraded iconic assets will work beautifully in any environment – events, points of sale, communication touchpoints, still and animated campaigns.
“We have worked with bluemarlin since 2018 and have, over the years, established a level of trust that allows for open collaboration. By explaining the value of every change, bluemarlin has taken us on an enlightening brand journey with every project. We’re incredibly proud of what Cisk has achieved to date and equally excited about what the future holds.”
Source:
https://www.packagingnews.co.uk/design/bluemarlin-works-on-redesign-for-beer-brand-cisk
