Canpack has partnered with Svijany Brewery to create new limited-edition cans for Christmas.
The new design carries predominantly purple tones to strike “notes of luxury and festivity”. Canpack said that it implemented superwhite printing ink with a matt finish over the can.
Stephen McAneny, chief commercial officer at Canpack, said: “Using these innovative techniques allowed us to create custom cans that tell a great story and create a festive feeling. We believe this purple edition of 2022 will attract new consumers to the drink.”
Roman Havlík, chief executive at Svijany Brewery said: “Svijany wanted to create a collectable edition that captures the spirit of the season and the deep traditions of their celebrated brew. Drawing on several years of fruitful partnership, Canpack collaborated with Svijany to achieve these cheerful goals.”
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