Eviosys has created new packaging for Barilla’s premium pesto range.
The new packaging, features a revised logo, graphics, and jar design. It features a deep closure while Barilla’s plants in Italy have installed new capping machines.
Olivier Aubry, chief commercial officer at Eviosys, said: “Eviosys and Barilla are a natural fit for this partnership. Both value high-end, sustainable products, and ensuring that their offering the best qualityand preserving the planet. Barilla’s Pesto Barilla range was the first in the pesto category to bring basil from sustainable agriculture to a global level, while Eviosys’ commitment to innovation drives the sustainable revolution in the packaging of high-end food products.”
Matteo Gori, Pesto Barilla global marketing director at Barilla, added: “Our partnership with Eviosys has been instrumental in making our new packaging design and evolution of the Pesto Barilla range possible. I believe Barilla Pesto will command greater recognition on the shelf, thanks to the perfect combination of packaging that exemplifies quality, Italianity and sustainability.”
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